The content creation process can be broken down into three stages:
Creating Content > Sharing Content > Repurposing Content
Creating Content
Anchor Content
What is Anchor Content? To put it simply Anchor Content is the main content you produce that can be repurposed, recut, or redistributed to create a steady flow of daily content. Check out the guides below for an in-depth look on how to create a specific form of Anchor Content.
Content Pillars
A content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Now is a good time to look back at your pre-planning exercise documents. Your pillar content should consist of content that:
Teaches/Explains your product or services. Gives more context to your process & operations, behind the scene running's of your brand, and provides context around your “why”.
(Remember your why makes you stand out from your competition, even if you have the same offering.) Provides direct value to users by answers their questions. Entertains your community and inspires engagement
Remember anything you create, on any topic, falls in one of three categories: Educational, Entertainment, & Inspirational. Different users gravitate to different categories at different times. Providing a mixture of all three will not only add variety to your feed but attract more users.
A good rule of thumb is to have at least 3 content pillars you can reference whenever you’re looking to generate new content ideas. However, you don’t need more than six as this can be an overload of too many content types (for both users and the algorithm to place you in a specific niche).
No-Code Dan’s Content Pillars
Pillar #1: No Code
No-Code tips and best practices
Pillar #2: UX Design
Review designs & suggesting UX improvements Sharing small tips that will have a big impact on project performance
Pillar #3: Automation
Task Spotlight - listing the best tasks to automate Automation in action - Show the benefits of an automation being ran
Pillar #4: My Design Work
Images & videos during the process for projects
Pillar #5: Inspiration
Motivational videos, trending sounds, etc. Sharing the growth, progress, tips, what worked for me, etc.
Pillar #6: SABMYO Podcast
Sharing Content
Scheduling Content
Native:
Facebook - Facebook Creator Studio Twitter - On desktop when using the Twitter post composer Instagram - Facebook Creator Studio YouTube - During the video upload process TikTok (Must have a business account)
3rd Party Tools
Buffer (free plan: up to 3 accounts & 15 scheduled pcs of content per week) Hootsuite ($49/mo: includes up to 10 accounts & unlimited scheduled pcs per week)
(LinkedIn doesn’t have scheduling built in so a third-party tool will be required if you wish to batch schedule content for this platform.)
Repurposing Content
Text Content
Text Post (Native)
A regular text only post on a native platform like Facebook
Text Post (Screenshot)
(This can be a screenshot from the Note’s app or social media)
Text Post (Video)
(Take your screenshot and add music or audio to it)
Image Content
Image Post (Native)
A regular image post on a native platform like Facebook
Image Post (as Video)
(Take your image and add music or audio to it)
Video Content
1. Start with Long-form content (Anchor Content)
Post it to all the platforms you’re active on.
2. Create Short-form content from Anchor Content
Post your new snippets on all your active platforms.
3. Create Audio only experiences for podcast platforms
Export the audio only for use on podcast platforms. Include a link to your video in the episode description.
4. Create articles by transcribing your videos
Automatically transcribe your videos with Descript. Include an embed of your video or a link to your video at the beginning in the post.
5. Create graphics with those transcriptions
Pinterest Infographics
(a list of all key points, linking back to the video)