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The Solo Creator Playbook
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The Solo Creator Playbook

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Creating Content

Everything you need to know about creating, sharing, and repurposing content
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The content creation process can be broken down into three stages: ​Creating Content > Sharing Content > Repurposing Content

Creating Content

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Anchor Content

What is Anchor Content? To put it simply Anchor Content is the main content you produce that can be repurposed, recut, or redistributed to create a steady flow of daily content. Check out the guides below for an in-depth look on how to create a specific form of Anchor Content.

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Podcast
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Video
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Livestream
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Content Pillars

A content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Now is a good time to look back at your pre-planning exercise documents. Your pillar content should consist of content that:
Teaches/Explains your product or services.
Gives more context to your process & operations, behind the scene running's of your brand, and provides context around your “why”. ​(Remember your why makes you stand out from your competition, even if you have the same offering.)
Provides direct value to users by answers their questions.
Entertains your community and inspires engagement
Remember anything you create, on any topic, falls in one of three categories: Educational, Entertainment, & Inspirational. Different users gravitate to different categories at different times. Providing a mixture of all three will not only add variety to your feed but attract more users. A good rule of thumb is to have at least 3 content pillars you can reference whenever you’re looking to generate new content ideas. However, you don’t need more than six as this can be an overload of too many content types (for both users and the algorithm to place you in a specific niche).

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No-Code Dan’s Content Pillars

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Pillar #1: No Code

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No-Code tips and best practices
Platform recommendations

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Pillar #2: UX Design

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Review designs & suggesting UX improvements
Sharing small tips that will have a big impact on project performance

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Pillar #3: Automation

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Task Spotlight - listing the best tasks to automate
Automation in action - Show the benefits of an automation being ran

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Pillar #4: My Design Work

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Images & videos during the process for projects
BTS videos & time-lapses

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Pillar #5: Inspiration

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Motivational videos, trending sounds, etc.
Sharing the growth, progress, tips, what worked for me, etc.

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Pillar #6: SABMYO Podcast

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Podcast Snippets
Podcast Image Quotes


Sharing Content

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Scheduling Content

Native:
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Facebook - Facebook Creator Studio
Twitter - On desktop when using the Twitter post composer
Instagram - Facebook Creator Studio
YouTube - During the video upload process
TikTok (Must have a business account)

3rd Party Tools
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Buffer (free plan: up to 3 accounts & 15 scheduled pcs of content per week)
Hootsuite ($49/mo: includes up to 10 accounts & unlimited scheduled pcs per week)
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(LinkedIn doesn’t have scheduling built in so a third-party tool will be required if you wish to batch schedule content for this platform.)

Repurposing Content

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Text Content

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Text Post (Native)

A regular text only post on a native platform like Facebook
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Facebook
Twitter
LinkedIn

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Text Post (Screenshot)

(This can be a screenshot from the Note’s app or social media)
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Facebook
Twitter
Instagram
Snapchat
LinkedIn

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Text Post (Video)

(Take your screenshot and add music or audio to it)
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Facebook
Twitter
Instagram
Snapchat
LinkedIn
TikTok
YouTube

Image Content

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Image Post (Native)

A regular image post on a native platform like Facebook
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Facebook
Twitter
Instagram
Snapchat
LinkedIn
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Image Post (as Video)

(Take your image and add music or audio to it)
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Facebook
Twitter
Instagram
Snapchat
LinkedIn
TikTok Post
YouTube Post
YouTube Short

Video Content


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1. Start with Long-form content (Anchor Content)

Post it to all the platforms you’re active on.
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Facebook
YouTube
LinkedIn

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2. Create Short-form content from Anchor Content

Post your new snippets on all your active platforms.
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TikTok
TikTok Stories
YouTube Shorts

Instagram Reels
Instagram Stories
Snapchat
LinkedIn
Twitter
Facebook Stories
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3. Create Audio only experiences for podcast platforms

Export the audio only for use on podcast platforms. Include a link to your video in the episode description.
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Podcast Outlets
Spotify
Google Podcasts
Anchor

Apple Podcasts
Soundcloud


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4. Create articles by transcribing your videos

Automatically transcribe your videos with Descript. Include an embed of your video or a link to your video at the beginning in the post.
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Facebook Article
LinkedIn Article
Medium Article
Blog Post

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5. Create graphics with those transcriptions

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Quotes

Pinterest Infographics ​(a list of all key points, linking back to the video)



Creating Content
Anchor Content
Podcast
Video
Livestream
Content Pillars
No-Code Dan’s Content Pillars
Pillar #1: No Code
Pillar #2: UX Design
Pillar #3: Automation
Pillar #4: My Design Work
Pillar #5: Inspiration
Pillar #6: SABMYO Podcast
Sharing Content
Scheduling Content
Repurposing Content
Text Content
Text Post (Native)
Text Post (Screenshot)
Text Post (Video)
Image Content
Image Post (Native)
Image Post (as Video)
Video Content
1. Start with Long-form content (Anchor Content)
2. Create Short-form content from Anchor Content
3. Create Audio only experiences for podcast platforms
4. Create articles by transcribing your videos
5. Create graphics with those transcriptions
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