The Solo Creator Playbook

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Pre-Content Workshop

Know Your Audience

Properly define your users and their goals to create content that has a greater impact to your audience

User Profile

Name: Thomas Wells

Age: 35

Family: Spouse & two kids

Work: Creative Director at Web Agency

Education: Graduated at Baylor University

Location: Austin, Texas

Character: The Unsatisfied Agency Owner

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man self portrait wearing gray and white collared button-up shirt near green leaf plant with white ceramic pot

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I’ve found success in my professional life.

Now I need the same in my personal life.

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Empathy Map

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Says:

I wish I could...

I’m ready for this change

It’s time to action. I’m ready to start.

Does:

Starts applying at more remote jobs

Working on his resume

Looking into side hustles & projects

Thinks:

I should be further in my career than I am currently

It’s time for a change before it’s too late

There has to be a better way than my current process

Feels:

Frustrated with his status quo

Optimistic about his future from leveraging SOPs, automation, and no code

Needs/Wants:

To work from home, set his own schedule, and be there for his children

Take a family vacation in another country

Doing more weekly experiences with the kids

Pains/Frustrations:

Heavy workload keeps Thomas at work for long hours and away from his family

A lack of system/processes to help minimize the amount of hands-on attention required of Thomas

Having to assure his boss he can still be just as valuable to the team from home a he has been at work

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Brands & Influencers

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blue red and green letters illustration

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Figma

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Webflow

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blue coupe parked beside white wall

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Tesla

Motivation

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Incentive

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Fear

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Growth

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Power

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Social

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Preferred Channels

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Traditional Ads

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Online & Social Media

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Referral

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Guerilla Marketing & PR Campaigns

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