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The Solo Creator Playbook
  • Pages
    • Welcome
    • Table of Contents
    • Introduction
    • Before You Get Started
    • Creating Content
      • Podcast
      • Livestream
      • Video
    • Platforms
      • Facebook
      • Twitter
      • Instagram
      • TikTok
      • LinkedIn
      • YouTube
      • Twitch
      • Medium
      • Clubhouse
      • Snapchat
      • Pinterest
      • Polywork
    • Tools
    • Templates In This Guide
      • Pre-Content Workshop
        • Know Yourself
        • Know Your Why
        • icon picker
          Know Your Audience
      • Content Planner
        • Facebook
        • Twitter
          • Daily Summary
          • Daily Twitter Posts
        • Instagram
        • TikTok
        • LinkedIn
      • Podcast Dashboard
      • Video Production Dashboard
        • Card View
        • Script
        • Research and Notes
      • Live Stream Dashboard
        • Live Stream Script
        • Stream Reactions & Values Script
    • About This Doc
      • Credits
      • Update Log
      • Join the Discord Community
The Solo Creator Playbook
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Know Your Audience
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Know Your Audience

Properly define your users and their goals to create content that has a greater impact to your audience

User Profile

Name: Thomas Wells
Age: 35
Family: Spouse & two kids
Work: Creative Director at Web Agency
Education: Graduated at Baylor University
Location: Austin, Texas
Character: The Unsatisfied Agency Owner
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man self portrait wearing gray and white collared button-up shirt near green leaf plant with white ceramic pot
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I’ve found success in my professional life.
Now I need the same in my personal life.
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Practical
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Geeky
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Reserved
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Dependable
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​Empathy Map

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Says:
I wish I could...
I’m ready for this change
It’s time to action. I’m ready to start.
Does:
Starts applying at more remote jobs
Working on his resume
Looking into side hustles & projects
Thinks:
I should be further in my career than I am currently
It’s time for a change before it’s too late
There has to be a better way than my current process
Feels:
Frustrated with his status quo
Optimistic about his future from leveraging SOPs, automation, and no code
Needs/Wants:
To work from home, set his own schedule, and be there for his children
Take a family vacation in another country
Doing more weekly experiences with the kids

Pains/Frustrations:
Heavy workload keeps Thomas at work for long hours and away from his family
A lack of system/processes to help minimize the amount of hands-on attention required of Thomas
Having to assure his boss he can still be just as valuable to the team from home a he has been at work
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Brands & Influencers

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blue red and green letters illustration
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​Figma
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​Webflow
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blue coupe parked beside white wall
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​Tesla

Motivation

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Incentive
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Fear
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Growth
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Power
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Social
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Preferred Channels

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Traditional Ads
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Online & Social Media
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Referral
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Guerilla Marketing & PR Campaigns
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