Pinterest’s Pyramid OKRs
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OKRs

Revenue Growth

Mission
This is the guiding light. Your Pillar’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.
OKRs Pillar - RG
17
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Objective
Key Result
Owner
Baseline
Success measure
Recent Status
Add Status Update
Pillar
1
Increase revenue
5 new markets entered
MM
Maria Marquis
0 XYZ
1 XYZ
🟢 Green
Revenue Growth
2
Our users love the product and are inspired to create
10% increase in Daily Active Users (DAUs)
MJ
Mary Jones
3% XYZ
4% XYZ
🟠 Issues
Revenue Growth
3
Increase revenue
500M Spend in X region
AD
Adam Davis
320M
500M
🔴 Off Track
Revenue Growth
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OKRs Team - RG
17
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Parent OKR
Key Result
Team
Owner
Recent Status
Add Status Update
Pillar
5 new markets entered
Set up business units in 2 countries
New Markets
PR
Polly Rose
🟢 Green
Revenue Growth
Increase campaign reach by 20%
Campaigns
BD
Buck Dubois
Add status update ➡
Revenue Growth
10% increase in Daily Active Users (DAUs)
USD 100M Ad spend in LATAM
New Markets
FM
Felix Marlin
Add status update ➡
Revenue Growth
Spam < 1% of all posts
Churned messaging — key moments mapped
New Markets
AD
Adam Davis
Add status update ➡
Revenue Growth

Values
Write values here.
Potential Obstacles
Obstacle #1
Obstacle #2
Obstacle #3

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