Pinterest’s Pyramid OKRs

Explore

Pyramid OKRs

Pillar 1: Pinners

Pinning Team's OKRs

Shopping Team's OKRs

Mission

Write your mission here. This is the guiding light. Your Pillar’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.

Pillar-level Key Results (Pinners)

Pillar-level Key Results (Pinners)

Level

Pillar

Key Result name

Owner

Recent Status

Add Status Update

Baseline

Success measure

Objective

Pin to 'My Goals' page

Pillar

Pinners

Retention increases by 15%

🟠 Issues

40%

50%

Inspire users to create

🔴 Off Track

Increase revenue

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Team-level Key Results (Pinners)

Team-level Key Results (Pinners)

Level

Parent Pillar Key Result

Key Result name

Owner

Recent Status

Add Status Update

Baseline

Success measure

Team

Pillar

Objective

Pin to 'My Goals' page

Team

Retention increases by 15%

Ship Beta of Story Pin in Q3

🟢 Green

10% complete

100% complete

Pinning

Pinners

Inspire users to create

Add status update ➡

3 advertisers

10 advertisers

Shopping

Pinners

Inspire users to create

Run X campaigns in EU

🟠 Issues

TBD

Shopping

Pinners

Inspire users to create

NPS increases by 50%

Add status update ➡

Shopping

Pinners

Inspire users to create

Have writeup complete

🟠 Issues

0 writeups

1 writeup

Pinning

Pinners

Increase revenue

Run Y ads in LATAM

🟢 Green

Pinning

Pinners

Increase revenue

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About our group

Embed web assets across your portfolio 👇 or create a

Coda team wiki⁠

and link out to it from here.

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Stop interrupting. Start inspiring.

Pinterest is the only platform where ads are additive. Pinners find what they love. You grow your business.

Solutions for every goal

Awareness: Grow your reach and build brand or product awareness

Consideration: Get more traffic to content on or off Pinterest

Conversions: Drive actions like online sales, signups and subscriptions

Offline sales: Increase in-store purchases

Your ads work harder here

2.3x more efficient cost per conversion than ads on social media1

2x higher return on ad spend for retail brands, compared to social media1

Visual-first formats

Showcase your products and content in a simple vertical or square image format.

Teams (Pinners)

Teams (Pinners)

Team name

Team Description

Eng Lead

Prod Lead

Des Lead

Shopping

Advertisers for shopping

Pinning

Advertisers for pinning

No results from filter

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Potential Obstacles

Obstacle #1

Obstacle #2

Obstacle #3

Gallery

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