Pinterest’s Pyramid OKRs
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Pinterest’s Pyramid OKRs
Pyramid OKRs

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Pillar 1: Pinners

Pinning Team's OKRs
Shopping Team's OKRs

Mission

Write your mission here. This is the guiding light. Your Pillar’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.

Pillar-level Key Results (Pinners)
17
Level
Pillar
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Objective
Pin to 'My Goals' page
Pillar
Pinners
Retention increases by 15%
John Scrugham
🟠 Issues
​
40%
50%
Inspire users to create
Sign up 10 new advertisers
Polly Rose
🔴 Off Track
​
5
15
Increase revenue
⁠
Team-level Key Results (Pinners)
17
Level
Parent Pillar Key Result
i
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Team
Pillar
Objective
Pin to 'My Goals' page
Team
Retention increases by 15%
Ship Beta of Story Pin in Q3
Lola Tseudonym
🟢 Green
​
10% complete
100% complete
Pinning
Pinners
Inspire users to create
Sign up 10 new advertisers
Mary Jones
Add status update ➡
​
3 advertisers
10 advertisers
Shopping
Pinners
Inspire users to create
Run X campaigns in EU
John Scrugham
🟠 Issues
​
TBD
TBD
Shopping
Pinners
Inspire users to create
NPS increases by 50%
Alan Chowansky
Add status update ➡
​
25
75
Shopping
Pinners
Inspire users to create
Sign up 10 new advertisers
Have writeup complete
Lola Tseudonym
🟠 Issues
​
0 writeups
1 writeup
Pinning
Pinners
Increase revenue
Run Y ads in LATAM
Lola Tseudonym
🟢 Green
​
​
​
Pinning
Pinners
Increase revenue
⁠

About our group

Embed web assets across your portfolio 👇 or create a
Coda team wiki
⁠
and link out to it from here.
⁠
⁠
⁠

Stop interrupting. Start inspiring.

Pinterest is the only platform where ads are additive. Pinners find what they love. You grow your business.

Solutions for every goal

Awareness: Grow your reach and build brand or product awareness
Consideration: Get more traffic to content on or off Pinterest
Conversions: Drive actions like online sales, signups and subscriptions
Offline sales: Increase in-store purchases

Your ads work harder here

2.3x more efficient cost per conversion than ads on social media1
2x higher return on ad spend for retail brands, compared to social media1

Visual-first formats

Showcase your products and content in a simple vertical or square image format.
Teams (Pinners)
1
Team name
Team Description
Eng Lead
Prod Lead
Des Lead
1
Shopping
Advertisers for shopping
James Booth
Felix Marlin
Polly Rose
2
Pinning
Advertisers for pinning
Felix Marlin
Polly Rose
Mary Jones
No results from filter
⁠

Potential Obstacles

Obstacle #1
Obstacle #2
Obstacle #3

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