Base Tables
All Objectives
Full table of all objectives across EPD.
All Objectives
Objective
Description
Writeup
Key results
1
Increase revenue
XYZ
500M Spend in X region
Sign up 10 new advertisers
Have writeup complete
Churned messaging — key moments mapped
Run Y ads in LATAM
2
Inspire users to create
XYZ
10% increase in Daily Active Users (DAUs)
Retention increases by 15%
Ship Beta of Story Pin in Q3
Sign up 10 new advertisers
USD 100M Ad spend in LATAM
Run X campaigns in EU
NPS increases by 50%
3
Increase quality
XYZ
Spam < 1% of all posts
99.99% Uptime
Reduce tools down to 3
Ship Feature X to support Y
4
Spread to new geos
XYZ
5 new markets entered
Set up business units in 2 countries
Increase campaign reach by 20%
0 complaints about productivity
Localization for hosting
New infra
There are no rows in this table
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