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Pinterest’s Pyramid OKRs
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Pinterest’s Pyramid OKRs
Pinterest’s Pyramid OKRs
Pyramid OKRs
Pillar 1: Pinners
Pinning Team's OKRs
Shopping Team's OKRs
Pillar 2: Revenue Growth
New Market's OKRs
Campaign Team's OKRs
Pillar 3: Technology
Infra OKRs
DevOps OKRs
My Goals
Cadence & Reviews
Base Tables
All Objectives
All key results
All Status Updates
Team Structure
Calendar
Slack reminder for KRs without updates
Template: Start here
Mission & strategy
Teams
Monthly status updates
Pyramid OKRs
Pillar 2: Revenue Growth
Mission
This is the guiding light. Your Pillar’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.
Pillar-level Key Results (Revenue Growth)
Pillar-level Key Results (Revenue Growth)
17
Level
Pillar
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Objective
Pin to 'My Goals' page
Level
Pillar
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Objective
Pin to 'My Goals' page
Pillar
Revenue Growth
5 new markets entered
⚪ Not Started
0 XYZ
1 XYZ
Spread to new geos
+3
500M Spend in X region
🟢 Green
320M
500M
Increase revenue
10% increase in Daily Active Users (DAUs)
⚪ Not Started
3% XYZ
4% XYZ
Inspire users to create
Team-level Key Results (Revenue Growth)
Team-level Key Results (Revenue Growth)
17
Level
Parent Pillar Key Result
i
Key Result name
Owner
Recent Status
Add Status Update
Team
Objective
Pillar
Pin to 'My Goals' page
Level
Parent Pillar Key Result
i
Key Result name
Owner
Recent Status
Add Status Update
Team
Objective
Pillar
Pin to 'My Goals' page
Team
5 new markets entered
Set up business units in 2 countries
🟠 Issues
New Markets
Spread to new geos
Revenue Growth
Increase campaign reach by 20%
🟢 Green
Campaigns
Spread to new geos
Revenue Growth
Localization for hosting
🟠 Issues
New Markets
Spread to new geos
Revenue Growth
500M Spend in X region
Churned messaging — key moments mapped
🟢 Green
Campaigns
Increase revenue
Revenue Growth
10% increase in Daily Active Users (DAUs)
USD 100M Ad spend in LATAM
🟢 Green
New Markets
Inspire users to create
Revenue Growth
Values
Write values here.
Potential Obstacles
Obstacle #1
Obstacle #2
Obstacle #3
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