Pinterest’s Pyramid OKRs
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Pinterest’s Pyramid OKRs
Pyramid OKRs

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Pillar 2: Revenue Growth

Mission

This is the guiding light. Your Pillar’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.
Pillar-level Key Results (Revenue Growth)
17
Level
Pillar
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Objective
Pin to 'My Goals' page
Pillar
Revenue Growth
5 new markets entered
Justin Hales
⚪ Not Started
​
0 XYZ
1 XYZ
Spread to new geos
+3
500M Spend in X region
Adam Davis
🟢 Green
​
320M
500M
Increase revenue
10% increase in Daily Active Users (DAUs)
Mary Jones
⚪ Not Started
​
3% XYZ
4% XYZ
Inspire users to create
⁠
Team-level Key Results (Revenue Growth)
17
Level
Parent Pillar Key Result
i
Key Result name
Owner
Recent Status
Add Status Update
Team
Objective
Pillar
Pin to 'My Goals' page
Team
5 new markets entered
Set up business units in 2 countries
Justin Hales
🟠 Issues
​
New Markets
Spread to new geos
Revenue Growth
Increase campaign reach by 20%
Buck Dubois
🟢 Green
​
Campaigns
Spread to new geos
Revenue Growth
Localization for hosting
Joel Davis
🟠 Issues
​
New Markets
Spread to new geos
Revenue Growth
500M Spend in X region
Churned messaging — key moments mapped
Adam Davis
🟢 Green
​
Campaigns
Increase revenue
Revenue Growth
10% increase in Daily Active Users (DAUs)
USD 100M Ad spend in LATAM
Felix Marlin
🟢 Green
​
New Markets
Inspire users to create
Revenue Growth
⁠


Values

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Potential Obstacles

Obstacle #1
Obstacle #2
Obstacle #3

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