Base Tables
All key results
Full table of all key results for pillars and teams.
All Key Results
Key Result name
Level
Pillar
Team
Objective
Parent Pillar Key Result
Children Team-level Key Results
Owner
Baseline
Success measure
Recent Status
Add Status Update
Pin to 'My Goals' page
Progress
Slack reminder to DRI day before monthly status update is due
Is there an update for this past month?
1
5 new markets entered
Pillar
Revenue Growth
Spread to new geos
Set up business units in 2 countries
Increase campaign reach by 20%
Localization for hosting
0 XYZ
1 XYZ
⚪ Not Started
+3
000
90Send Slack
2
500M Spend in X region
Pillar
Revenue Growth
Increase revenue
Churned messaging — key moments mapped
320M
500M
🟢 Green
000
86Send Slack
3
10% increase in Daily Active Users (DAUs)
Pillar
Revenue Growth
Inspire users to create
USD 100M Ad spend in LATAM
3% XYZ
4% XYZ
⚪ Not Started
000
85Send Slack
4
Spam < 1% of all posts
Pillar
Technology
Increase quality
Reduce tools down to 3
Ship Feature X to support Y
3%
1%
🟢 Green
+3
000
49Send Slack
5
99.99% Uptime
Pillar
Technology
Increase quality
0 complaints about productivity
New infra
8 hrs down
3 hrs down
🟢 Green
000
96Send Slack
6
Retention increases by 15%
Pillar
Pinners
Inspire users to create
Ship Beta of Story Pin in Q3
Sign up 10 new advertisers
Run X campaigns in EU
NPS increases by 50%
40%
50%
🟠 Issues
000
64Send Slack
7
Sign up 10 new advertisers
Pillar
Pinners
Increase revenue
Have writeup complete
Run Y ads in LATAM
5
15
🔴 Off Track
000
24Send Slack
8
Set up business units in 2 countries
Team
Revenue Growth
New Markets
Spread to new geos
5 new markets entered
0 countries
2 countries
🟠 Issues
000
95Send Slack
9
Increase campaign reach by 20%
Team
Revenue Growth
Campaigns
Spread to new geos
5 new markets entered
1 campaign
5 campaigns
🟢 Green
000
82Send Slack
10
0 complaints about productivity
Team
Technology
Infrastructure
Spread to new geos
99.99% Uptime
20% productivity complaints
0%
🟢 Green
000
60Send Slack
11
Localization for hosting
Team
Revenue Growth
New Markets
Spread to new geos
5 new markets entered
5 minutes
1 minute
🟠 Issues
000
97Send Slack
12
Ship Beta of Story Pin in Q3
Team
Pinners
Pinning
Inspire users to create
Retention increases by 15%
10% complete
100% complete
🟢 Green
000
74Send Slack
13
Sign up 10 new advertisers
Team
Pinners
Shopping
Inspire users to create
Retention increases by 15%
3 advertisers
10 advertisers
Add status update ➡
000
60Send Slack
14
USD 100M Ad spend in LATAM
Team
Revenue Growth
New Markets
Inspire users to create
10% increase in Daily Active Users (DAUs)
25M
100M
🟢 Green
000
42Send Slack
15
Reduce tools down to 3
Team
Technology
DevOps
Increase quality
Spam < 1% of all posts
5
3
🔴 Off Track
000
100Send Slack
16
Have writeup complete
Team
Pinners
Pinning
Increase revenue
Sign up 10 new advertisers
0 writeups
1 writeup
🟠 Issues
000
46Send Slack
17
Churned messaging — key moments mapped
Team
Revenue Growth
Campaigns
Increase revenue
500M Spend in X region
0
3
🟢 Green
000
84Send Slack
18
Ship Feature X to support Y
Team
Technology
DevOps
Increase quality
Spam < 1% of all posts
1M
2M
🟢 Green
000
87Send Slack
19
New infra
Team
Technology
Infrastructure
Spread to new geos
99.99% Uptime
Deploy new infra
Y/N
🟢 Green
000
72Send Slack
20
Run X campaigns in EU
Team
Pinners
Shopping
Inspire users to create
Retention increases by 15%
TBD
TBD
🟠 Issues
000
100Send Slack
21
NPS increases by 50%
Team
Pinners
Shopping
Inspire users to create
Retention increases by 15%
25
75
Add status update ➡
000
59Send Slack
22
Run Y ads in LATAM
Team
Pinners
Pinning
Increase revenue
Sign up 10 new advertisers
🟢 Green
000
52Send Slack
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