Pinterest’s Pyramid OKRs
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Pinterest’s Pyramid OKRs
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Mission & strategy

Start your OKR process by defining your company's mission and strategy.
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At Pinterest, we begin each planning cycle by updating this writeup. This is usually done by the executive team with input from key leaders across the company. We then use our company strategy to define Pillars, or strategic areas of focus.

Company mission

This is the guiding light. Your company’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.

Company strategy

What is your company-wide strategy for the next 18-24 months?
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Pillars

Define your pillars, or 2-3 company-wide focus areas.
Revenue growth
DRI
Lola Tseudonym
Teams
New Markets
Shopping
Activate pinners
DRI
Felix Marlin
Teams
Campaigns
AI
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Once the executive team has finished defining the company pillars, send this writeup to individual teams and ask them to fill in their
Objectives
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and
Key results
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