Pinterest’s Pyramid OKRs

Share

Explore

Template: Start here

Mission & strategy

Start your OKR process by defining your company's mission and strategy.

info

At Pinterest, we begin each planning cycle by updating this writeup. This is usually done by the executive team with input from key leaders across the company. We then use our company strategy to define Pillars, or strategic areas of focus.

Company mission

This is the guiding light. Your company’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.

Company strategy

What is your company-wide strategy for the next 18-24 months?

⁠

⁠

⁠

⁠

Pillars

Define your pillars, or 2-3 company-wide focus areas.

Revenue growth

DRI

Lola Tseudonym

Teams

New Markets

Shopping

Activate pinners

DRI

Felix Marlin

Teams

Campaigns

AI

⁠

⁠

info

Once the executive team has finished defining the company pillars, send this writeup to individual teams and ask them to fill in their

Objectives⁠

and

Key results⁠

.

Share

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.