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Pinterest’s Pyramid OKRs
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Pillar 2: Revenue Growth

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Campaign Team's OKRs

Team-level Key Results (Campaign team)
17
Level
Team
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Parent Pillar Key Result
i
Objective
Pillar
Pin to 'My Goals' page
Team
Campaigns
Increase campaign reach by 20%
Buck Dubois
🟢 Green
1 campaign
5 campaigns
5 new markets entered
Spread to new geos
Revenue Growth
Churned messaging — key moments mapped
Adam Davis
🟢 Green
0
3
500M Spend in X region
Increase revenue
Revenue Growth

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