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Pinterest’s Pyramid OKRs
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Pinterest’s Pyramid OKRs
Pinterest’s Pyramid OKRs
Pyramid OKRs
Pillar 1: Pinners
Pinning Team's OKRs
Shopping Team's OKRs
Pillar 2: Revenue Growth
New Market's OKRs
Campaign Team's OKRs
Pillar 3: Technology
Infra OKRs
DevOps OKRs
My Goals
Cadence & Reviews
Base Tables
All Objectives
All key results
All Status Updates
Team Structure
Calendar
Slack reminder for KRs without updates
Template: Start here
Mission & strategy
Teams
Monthly status updates
Pillar 2: Revenue Growth
Campaign Team's OKRs
Team-level Key Results (Campaign team)
Team-level Key Results (Campaign team)
17
Level
Team
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Parent Pillar Key Result
i
Objective
Pillar
Pin to 'My Goals' page
Level
Team
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Parent Pillar Key Result
i
Objective
Pillar
Pin to 'My Goals' page
Team
Campaigns
Increase campaign reach by 20%
🟢 Green
1 campaign
5 campaigns
5 new markets entered
Spread to new geos
Revenue Growth
Churned messaging — key moments mapped
🟢 Green
0
3
500M Spend in X region
Increase revenue
Revenue Growth
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