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Pinterest’s Pyramid OKRs
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Pinterest’s Pyramid OKRs
Pinterest’s Pyramid OKRs
Pyramid OKRs
Pillar 1: Pinners
Pinning Team's OKRs
Shopping Team's OKRs
Pillar 2: Revenue Growth
New Market's OKRs
Campaign Team's OKRs
Pillar 3: Technology
Infra OKRs
DevOps OKRs
My Goals
Cadence & Reviews
Base Tables
All Objectives
All key results
All Status Updates
Team Structure
Calendar
Slack reminder for KRs without updates
Template: Start here
Mission & strategy
Teams
Monthly status updates
Pyramid OKRs
The Objectives and Key Results (OKRs) across Engineering, Product, and Design (EPD).
We set our OKRs to connect with company-wide
pillars
, which specific
teams
support. While this page shows all OKRs, each Pillar — like
Pillar 1: Pinners
— and each team — such as
Pinning Team's OKRs
— has its own unique page to track their specific strategy & goals.
All Pillar Key Results
All Pillar Key Results
17
Pillar
Key Result name
Owner
Objective
Recent Status
Add Status Update
Progress
Pin to 'My Goals' page
Pillar
Key Result name
Owner
Objective
Recent Status
Add Status Update
Progress
Pin to 'My Goals' page
Revenue Growth
5 new markets entered
Spread to new geos
⚪ Not Started
000
90
+3
500M Spend in X region
Increase revenue
🟢 Green
000
86
10% increase in Daily Active Users (DAUs)
Inspire users to create
⚪ Not Started
000
85
Technology
Spam < 1% of all posts
Increase quality
🟢 Green
000
49
+3
99.99% Uptime
Increase quality
🟢 Green
000
96
Pinners
Retention increases by 15%
Inspire users to create
🟠 Issues
000
64
Sign up 10 new advertisers
Increase revenue
🔴 Off Track
000
24
Add Team OKR
Team Key Results
Team Key Results
17
View each Pillar & Team’s OKRs 👇
Pillar 1: Pinners
Pillar 2: Revenue Growth
Pillar 3: Technology
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