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Pinterest’s Pyramid OKRs
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Pillar 1: Pinners

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Shopping Team's OKRs

Team-level Key Results (Shopping team)
17
Level
Team
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Parent Pillar Key Result
i
Objective
Pillar
Pin to 'My Goals' page
Team
Shopping
Sign up 10 new advertisers
Mary Jones
Add status update ➡
3 advertisers
10 advertisers
Retention increases by 15%
Inspire users to create
Pinners
Run X campaigns in EU
John Scrugham
🟠 Issues
TBD
TBD
Retention increases by 15%
Inspire users to create
Pinners
NPS increases by 50%
Alan Chowansky
Add status update ➡
25
75
Retention increases by 15%
Inspire users to create
Pinners

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