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Juan’s Consulting Playbook
  • Pages
    • Juan’s Consulting Playbook
      • Finding Customers
        • Customers list
        • Problem statements
      • Defining Your Offering
        • Brainstorm solutions
        • Partners/Experts list
        • Proposals (Used as a template)
      • Growing Your Audience, Customer Base, and Company
        • Content for your audience
      • Delivering
        • Future Press Release
        • Project dashboard
      • Operating the Business
      • The Team
        • Our team
      • icon picker
        Pricing Your Services
        • Solutions Pricing Models
      • Building Assets to Scale
        • Assets list
      • Planning for the exit

Pricing Your Services

Tip: Start with a reasonable bill rate and grow the rate fast.

If possible, your n+1 customer should be paying more than your nth customer.
The market will lead you to a market rate.
Higher market rates are usually viable only for strategic work. If you can justify a high bill rate then you’ll likely end up delivering strategic or high-leverage work.
Lower market rates result in highly competitive situations.
 
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