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Juan’s Consulting Playbook
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Defining Your Offering

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Brainstorm solutions

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Think of your list of solutions as the items that are on your menu of services. Your next challenge is to figure out if you can define solutions with the expertise you have in your team. As you define solutions that have potential to reach service=problem-fit, move them into your list.

Add idea
Brainstorm solutions
Area of expertise
Other experts
Target customers
Potential problems
Top vote
2nd vote
3rd vote
Developing SOPs
Experience working with VCs
Industrial integration
Interaction design
There are no rows in this table

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The Solutions Menu describes the items that your customers believe that deliver enough value for the problems they are experiencing and decide to pay you for it.
Solutions Menu
Solution Name
Delivery Owner
Target Segment
Notes
Web development
Open
Security software engineer
Open
Industrial IoT Asset Management
Open
There are no rows in this table

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The list of Target Customer Segments defines the vertical business segments that you’re targeting with your solutions.
Target Customer Segment
Segment
Notes
Startups
Open
Telecom
Open
Oil and Gas
Open
Biotech
Open
Manufacturing
Open
Horizontal
Open
Retail
Open
There are no rows in this table
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