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Juan’s Consulting Playbook
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Defining Your Offering

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Brainstorm solutions

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Think of your list of solutions as the items that are on your menu of services. Your next challenge is to figure out if you can define solutions with the expertise you have in your team. As you define solutions that have potential to reach service=problem-fit, move them into your list.

Add idea
Brainstorm solutions
Area of expertise
Other experts
Target customers
Potential problems
Top vote
2nd vote
3rd vote
1
Developing SOPs
Alex Lee
Up & Arrow
Needs a better way to track sales leads
2
Experience working with VCs
Jasmine Tanzin
Xander Tish
Needs to engage customers after closing a sale
3
Industrial integration
Jasmine Tanzin
4
Interaction design
Alex Lee
Cloud Co.
Handshake
There are no rows in this table

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The Solutions Menu describes the items that your customers believe that deliver enough value for the problems they are experiencing and decide to pay you for it.
Solutions Menu
Solution Name
Delivery Owner
Target Segment
Notes
1
Web development
Joel Davis
Horizontal
Open
2
Security software engineer
Lola Tseudonym
Horizontal
Open
3
Industrial IoT Asset Management
Buck Dubois
Manufacturing
Oil and Gas
Open
There are no rows in this table

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The list of Target Customer Segments defines the vertical business segments that you’re targeting with your solutions.
Target Customer Segment
Segment
Notes
1
Startups
Open
2
Telecom
Open
3
Oil and Gas
Open
4
Biotech
Open
5
Manufacturing
Open
6
Horizontal
Open
7
Retail
Open
There are no rows in this table
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