Product Case - Evernote
Product Case - Evernote

Present an idea on how to improve Evernote.

The goal of the exercise is both to get a sense of your strategic thinking, as well as the specific types of documents you would produce during the product management process.

In a slide, present your strategic vision for Evernote and where you would like us to go in the future. You will present to a group of PMs, designers, and engineers. Typically candidates create a brief 8-15 slide presentation. Not all the example materials have to be specific to the idea presented. You can simply provide illustrations of the types of materials you would use to convey the ideas and requirements. We’d love your slides to also include a brief background about yourself.

My Approach

Situation Analysis

Establish product philosophy

Identify key stakeholders (internal and external)

Conduct 1:1 deep dive sessions

Synthesize information

Prioritize feature set

Measure results, learn & iterate

Situation Analysis

What is Evernote’s mission?

What jobs do people use Evernote for?

Is Evernote useful?

What are alternatives?

Use Physical notebook

Apple Notes

One Note

Google Keep

Several other note taking apps

Simplenote

Catch.com

Springpad

Why would someone pay for Evernote?

What other jobs do people want to use Evernote for?

Jobs to be Done

Store notes in the Cloud

To do lists

Photos of anything

Text notes

Scan anything

Voice Memo

Track expenses

Access on any device

Capture in any format

Organize the way I like

Retrieve in an instant

Keep my information secure

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Product Case - EvernoteProduct Case - Evernote

My Approach

Situation Analysis

Jobs to be Done

Product Case - Evernote
Product Case - Evernote