Product Case - Amazon Alexa

How should Amazon add features to Alexa
Assumptions:
Adjacent Product (not a new product)
Understand current user persona needs and define gaps
I believe that the core offering for Microsoft is Office (its most profitable division)
Focus on the strategy for Microsoft Office, Second I’m going to focus on Azure, Third Xbox

01 Outcome
Specify the outcome for Persona(s) for whom Amazon (Alexa Team) builds its current suite of products. Keep in mind that we are not focused on the outcome for the company only for the end user.
02 Available Opportunities & Validation
Based on the Persona describe the set of available opportunities that you have considered. What primary research have you do both qualitative and quantitative that supports the opportunity that you have selected.
03 Alternatives and Assumptions
Describe why you will not choose to pursue some alternatives.
04 Roadmap
Describe how did you go about doing product discovery? How do you decide what and what not to build? What is your approach on taking feedback from customers?
05 Success Metrics
Describe the success metrics for your Roadmap (defined above)
06 What we are not doing?
Finally, describe the anti-persona and therefore features you will not be building.
Outcome
To build a device that is more useful to end users
Personas
Persona - Amazon
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