Click Therapeautics


Persona Framework 1
0
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Click Persona
Frustration
Fear
Dreams
Needs
Current app good enough?
1
Proactive active Peter
Really hates to have to deal with his disease; always been very active, never thought of self as somebody who could have the disease
This disease will hinder him from being his usual self
Get over this quickly
Regain sense of control on own health.
Yes
2
Desperate Diana
Long term patient; Therapies are ineffective, or unwilling to deal with side effects. Running out of hope
No hope for improvement
Find an effective therapy
Literally anything that will help improve condition. Sense of empowerment.
Maybe
3
Neutral Nancy
Disease is impacting quality of life, cannot do the things she used to
Low quality of life affecting herself and others around her. New therapy sounds too good to be true.
Doctor knows best - whatever they recommend will help them.
Validation that treatment is working. Reminders or motivation to continue course
No
4
Doubter Dan
Newly diagnosed, has difficulty coming to terms with disease
New treatment may not lead to improvement in health, using therapies will be a negative experience
Get healthy with minimal intervention
Healthy emotional processing. Guidance to making the changes in attitude and lifestyle
No
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Persona Framework 2
0
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Persona
Disease Attitude
Digital Tx Attitude (assuming MD has prescribed)
Frustrations/Fears
Wants and Needs
Current app good enough?
1
Proactive active Peter
Views as a challenge to overcome. Can-do attitude
Will diligently follow a regimen that will have minimal negative side effects. Likes idea of digital Tx. Might already be a fan of holistic wellness.
Hates dealing with disease; disease keeps him from being active. Never thought of self as somebody who could have the disease
Quick resolution of disease. Wants to feel in control of own health.
Yes
2
Desperate Diana
Cannot stand living with the disease, heavy emotional burden
Desperately willing to try anything new. Has tried many therapies, have been ineffective or she is unwilling to deal with side effects.
Losing hope that she will get better
Literally anything that might help her get better. Sense of empowerment.
Maybe
3
Neutral Nancy
Accepts that disease is impacting quality of life, and she needs to recover
Somewhat skeptical of digital tx, thought pills would be easier, but trusts her doctor’s decision
Low quality of life affecting herself and others around her. New therapy sounds too good to be true.
Validation that treatment is working. Reminders and/or motivation to continue therapy if not.
No
4
Doubter Dan
Newly diagnosed, has difficulty coming to terms with disease
Dislikes needing intervention. Skeptical of Digital Tx, thinks traditional pharma might be more effective but doesn’t want to deal with side effects
Deteriorating health is becoming undeniable and bigger emotional burden. Digital Therapy might be useless.
Healthy emotional processing. Assurance that he is not wasting his time.
No
There are no rows in this table

Problems / Solutions
0
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Problem Type
Problem
Solutions
1
Adoption
Skeptical of digital tx
Educational resources to learn more about disease and intervention
Educational email campaigns
Call center for questions
2
Emotional Support / Adherence
Low sense of hope
Community success stories
Social engagement groups (small cohorts w/ like-minded individuals)
Communication line between MD and patient
Integration w/ teletherapy apps under same insurance plan
3
Adherence
Need motivation or encouragement to use therapy consistently
Push notifications
Adherence stats shared with prescribing doctor and/or social engagement group (sense of accountability)
Financial incentives (reimbursements/refunds from insurance sponsor)
4
Adherence
Need validation that condition is improving
Symptom self assessment
Ability to track progress
There are no rows in this table

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