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Click Therapeautics
Persona Framework 1
Click Persona
Frustration
Fear
Dreams
Needs
Current app good enough?
Proactive active Peter
Really hates to have to deal with his disease; always been very active, never thought of self as somebody who could have the disease
This disease will hinder him from being his usual self
Get over this quickly
Regain sense of control on own health.
Yes
Desperate Diana
Long term patient; Therapies are ineffective, or unwilling to deal with side effects. Running out of hope
No hope for improvement
Find an effective therapy
Literally anything that will help improve condition. Sense of empowerment.
Maybe
Neutral Nancy
Disease is impacting quality of life, cannot do the things she used to
Low quality of life affecting herself and others around her. New therapy sounds too good to be true.
Doctor knows best - whatever they recommend will help them.
Validation that treatment is working. Reminders or motivation to continue course
No
Doubter Dan
Newly diagnosed, has difficulty coming to terms with disease
New treatment may not lead to improvement in health, using therapies will be a negative experience
Get healthy with minimal intervention
Healthy emotional processing. Guidance to making the changes in attitude and lifestyle
No
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Persona Framework 2
There are no rows in this table
Problems / Solutions
There are no rows in this table
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