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Identify which are the main domains that keep coming up with these requests. This will inform prioritization of our roadmapIdentify which group of customers are the most interestedThis roadmap is based on Jobs to be Done 1 (table above)Inform prospects about changes through different channels: email newsletter, acc management, social media, Mealogic website. Involve marketing, account management, support.
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Mealogic Case #1
*Scaling customizations from different account managers (who represent potential customers)
You are the product manager for the commerce team which includes the e-commerce platform. This is the Mealogic platform that brands use to stand up a branded prepared meal subscription business overnight. The account management team has been reaching out with requests from potential brand customers and prospective brand customers for additional platform configuration capabilities. One request that keeps coming up are customizations on the meal cards that show meal information on the platform. Some examples include:
● An eating disorder recovery brand doesn’t want to show calories or any macro nutrients.
● A D2C prepared meal brand doesn’t want to show any other supplier names on the meals.
As the product manager, how would you evaluate and action this feedback?
Vision
Food domain brands use Mealogic platform to stand up a branded prepared meal subscription business overnight.
Goal
Understand customer requirements and find alignment with product goals to determine next steps based on prioritization.
Outcome Hypothesis
By customizing the meal cards, customer adoption will increase.
Assumption & Validation
Number of interested prospects is high.
New prospects keep coming with the same request.
This customization would equally work for existing customers.
There would be no problem with compliance or legal: meaning it is not required by law to provide calories or macro nutrients when selling meals online.
There would be no problem with compliance or legal when not showing any supplier names.
Some Eating disorder end customers care and others don’t care about calories count.
D2C meal brands end customers don’t really mind knowing or not knowing about supplier names.
The solution proposed doesn’t affect Mealogic platform functionally nor affects its branding.
Alternatives
Currently, Mealogic might do this manually or they are keeping a promise to prospects about a feature that is currently being developed.
Success Metrics
Adoption - Conversion rate. Number of conversions / total interactions (in this case, those that are engaging with account management)
What we are not doing
We are not building complex customizations for each prospect or unqualified lead.
Personas
Personas Mealogic potential customers
There are no rows in this table
Jobs to de done
These are based on hypotheses.
JTBD potential customers
There are no rows in this table
Roadmap
Inputs to the roadmap
Roadmap - Mealogic Increasing adoption
There are no rows in this table
Success Metrics
View of Success Metrics ML
There are no rows in this table
Notes
There must be an understanding phase with customers: why does the D2C brand doesn’t want to show supplier names? I am assuming they do not want to promote their supplier brand (again, why?). Can this escalate? Is this happening to other customers? Matter of discretion*
In the case of the eating disorder brand, I have two hypotheses: that they might want to show nutrients and calories but don’t have sufficient resources to do so and that they don’t want to show this information based on worsening an eating disorder for a customer.
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