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Humanic - Jobs to be done
PLG Company User
Persona
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Configure & Use
Talk to no one Tom
Get to the value proposition quickly
Doesn’t have patience for getting a response from someone
White Glove Wendy
Evaluating multiple tools at the same time
Wants to clearly understand the differentiation
Meticulous Monica
Reads the fine print before signing up;
Doesn’t want to clutter her inbox
Ready Robert
Has used the product before; Is familiar with the product
There are no rows in this table
Humanic
Persona
New at Company
Some Tenure
Settled In
Worried William, VP Revenue at PLG with predominantly trial users
Minimize the chance of losing any existing customer
Maximize the chance of quick wins
Achieve Predictable Revenue growth
Ambitious Angie VP Customer Success at PLG with 40% trial users
My trial users are not converting at the rate that I need
Customer Churn is hurting my revenue
Ready Robert, Director of Customer Marketing at PLG company with 10-20% trial users
Eliminate decisions being made on disconnected data
Scale churn with automation
Achieve Predictable Revenue
Meticulous Monica
There are no rows in this table
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