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Humanic - Jobs to be done
PLG Company User
Persona
Visit PLG Website
Sign Up and Sign in
Configure & Use
1
Talk to no one Tom
Get to the value proposition quickly
Doesn’t have patience for getting a response from someone
2
White Glove Wendy
Evaluating multiple tools at the same time
Wants to clearly understand the differentiation
3
Meticulous Monica
Reads the fine print before signing up;
Doesn’t want to clutter her inbox
4
Ready Robert
Has used the product before; Is familiar with the product
There are no rows in this table
Humanic
Persona
New at Company
Some Tenure
Settled In
1
Worried William, VP Revenue at PLG with predominantly trial users
Minimize the chance of losing any existing customer
Maximize the chance of quick wins
Achieve Predictable Revenue growth
2
Ambitious Angie VP Customer Success at PLG with 40% trial users
My trial users are not converting at the rate that I need
Customer Churn is hurting my revenue
3
Ready Robert, Director of Customer Marketing at PLG company with 10-20% trial users
Eliminate decisions being made on disconnected data
Scale churn with automation
Achieve Predictable Revenue
4
Meticulous Monica
5
There are no rows in this table
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