Calm Cathy (Been through interviews before)
She might not be able to understand what she needs to do and the app is confusing;
Something that is easy to use; Helps her to put her best foot forward;
Scared Sam (Newcomer, a graduate, no prior experience)
That he may not know how to properly use the app; Understanding the question that is being asked and concerned about responding in a timely manner;
Helps him to put his fear and anxiety at bay so that he can put his best foot forward; Gets him to the in-person interview
Busy Brian (already has a job, wants a salary hike)
Needs fewer steps in the overall process; Doesn’t want to spend time in looking for instructions and samples;
Wants clear and evident instructions, get through the interview process as quickly as he can; Doesn’t waste his time;
Errors in the recordings;
Organize and get through large volume of recordings;
Doesn’t trust online assessments and would rather go for an human interview
Prefers talking to a person rather than a machine;