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Product Case - Microsoft Acquisition
If Microsoft had to acquire one company, what would it be, and why?
Personas
Microsoft Office
Persona
Fear
Anxieties
Hopes
Dreams
1
Seamless Sharing
Deals or Ideas do not get across in near real time causing missed business opportunities
Someone who is concerned about seamlessly sharing with a large remote team
Fully integrated fully remote team able to work from anywhere in the world
2
On the Go Sally
Unable to manage housework and work with complete flexibility
Convenience of accessing their documents from anywhere and on any device
Fully integrated set of productivity and colloboration tools to create, update, share deliverables
3
Organized Eddie
Hard to search and locate documents, data and information on time
Always have all their information and data organized so that they can find it easily
Easy to use service that allows him to find what he is looking for
4
Privacy Pam
Sensitive business and personal data is hacked/leaked that comprises business
She is concerned about security of her personal and professional information
Guarantee of security of her data
There are no rows in this table
Microsoft Azure cloud
Persona
Fears
Hopes
Dreams
Examples/data
1
Heavy Computators
Causing delays and failures due to existing system not computing the data
Concerned about heavy computations on their systems
Integrate with large servers owned by someone else and access them to compute whenever needed
Working with heavy computations Eg: Aircraft/ Missile systems/ Space systems - NASA
2
Product Builders
Writing new algorithms/ collecting data may need many resources and may not be effective
Hoping to use other ML/AI Alogrithms/ data in their products
Large set of pre-defined algorithms/data sets which are easy to access and easy to integrate with their system
Eg: Computer vision products - Dash cam, autonomous vehicle products
3
Data securers
Fear of someone stealing the data or accessing the data may result in privacy concerns with their users
Worried about security of the data stored on their systems
Secure servers where data is end to end encrypted and someone else is fully responsible
Eg: Military/ high secure privacy data
4
Remote accessors
Fear of missing data/tools needed for running their machines
Worried about connectivity to the servers where there is no internet
Cloud connectivity/cloud access which works even without internet
Eg: Remote ships, Forest IoT devices
5
Fast retrievers
Waiting time may lead to disasters/ thefts or loss of customers/ customers data
Always have their computation ready or receive data with in seconds
Guaranteed connectivity with super fast computation
Eg: IoT security cameras, Airport baggage items detection
There are no rows in this table
Customer Journey Map - Azure Cloud
Persona
Onboarding
Pricing
Setup experience
Usage experience
1
Heavy Computators
Specific needs of memory usage and processing power addressed
Monthly payment for memory used provided instead of pay as you go
Required data centers and data are allocated based on the company/customer needs. Provided API’ s to connect to their system
Easy access and fast computation whenever triggered
2
Product Builders
Access to required model/ data sets
Pay as you go instead of one time
Access to APIs and easy to connect from the system
Easy to edit and change based on the need and system requirements. All the data accessed in order to run the system
3
Data Securers
Memory, processing, and required connections are addressed. Full end-to-end encryption with extra security based on government or normal needs
Pay for the required model and pay as you go for extra uses
Easy API connection with end-to-end encryption with 2-factor auth provided for the pipeline
Access the data only through some permitted systems and IP's which are secure
There are no rows in this table
Inputs to a Roadmap
Road Map - Azure Cloud
NOW
NEXT
LATER
1
Personalized recommendation of products based on use
Data center availability at the closest location
2
Personalised payment options based on use
Edit/ modify connections/data
3
Providing with required data sets/ models
Two Factor Auth
4
End to end encryption
There are no rows in this table
Product Metrics - Azure Cloud
Name
Goals
Signals
Metrics
1
Happiness
2
Engagement
3
Adoption
4
Retention
5
Task Success
Lower number of failure in setting up secure and large computing tasks
Tracking time to completion
95% of compute requests completing within 100ms + 97% of requests complete within 500ms and best effort for the rest
There are no rows in this table
Acquisition Candidates
Name
TAM (# of new users x price)
Company #1
Company #2
Score
1
Privacy Pam
2
Remote Accessors
3
Fast Retrievers
4
Seamless Sharing
5
Heavy Computators
6
Product Builders
7
Data Securers
8
Total
There are no rows in this table
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