Put all your prep notes here and read notes of others in advance, so that we don’t waste time in the meeting and can move to the complex points right away
Prep Notes by Person
Lukas
Generelles Team Setup
Outline the general idea of the desired positioning
Present the tactical OKRs
Discuss focus of week 1 (aka what to start with)
Engage in builders communities with our fake accounts
Indie Hackers, Twitter
Consolidate Twitter insights by Julian Shapiro
see bookmarks Daniel
Check effort of translating existing content from german into english
long-term goal ≠ sales function! Goal = own product ideas through "community driven insights
short-term goal:
→ Create and establish structures for experiments → How to track them in a meaningful way?
→ Establish & evaluate metrics → Make results visible.
→ Establish in communities → Track activities.
→ Evaluate interactions: Interaction Score
→ Build true friends → Classify readers/recipients → Who receives and how → Who is a long-term audience?
→ Operate in different channels and "develop a feeling for them".
How: → Hypothesis driven work → Decisions should be made based on experiments/results.
→ Split channel tracking: channy salesoutreach, max experiments.
Aufgaben bis zum nächsten Meeting:
Max
Mit Fake Account in der Indie Hackers Community agieren (Verhalten auf die Aktivität testen) + Tracking von Effort und Return
Texte übersetzen
Interviews durchführen
Dennis:
Twitter Setup
Experimente
Daniel
Twitter Hustle + Tracking von Effort und Return
Lukas
Bei Indie Hackers mit eigenem Account agieren + Tracking von Effort und Return
Meetings: Montags → Zeitpunkt folgt
Meeting Results:
We want to position ourselves at the sweet spot of the intersection between builder / makers and the corporate world
Current focus is to engage in the builders community and facilitate as much interactions as possible
Interactions in the end shall help to
a) build an audience
b) get valuable insights that can be leveraged for new ideas
The efforts in this team don’t need to directly link to Sidestream (this is done via Sales & Marketing) → we are free to share our ideas and engage in non salesy interactions with others
We want to establish an experiment driven approach
We want to track our efforts with the correct metrics to facilitate informed decisions on next steps and analyse the impact of the things we do
We decided to
a) Start to interact as much as possible (mainly on Indie Hacker by fake account (Max) and real account (Lukas)
b) Build a baseline understanding of twitter as another valuable metric
And then start interacting there as well
c) dig deeper into the topic of experimentation and start with building an experimentation framework
Meeting 2: 25th January (12:00)
Prep Notes by Person
Daniel: Talked with Nils → a niche where we see alignment between business & tech people at Sidestream might be an open source nocode tool e.g. open source airtable alternative
Meeting Notes:
Ideas Pitch (by Dan)
1. An open source nocode alternative to airtable
2 potential user groups
Devs (that quickly want to work with a database)
Builders (who need a database for their use case and do not have the skills or do not want to spend a lot of time in setting one up)
we can cover both sides of potential users and have the skillset inhouse (developers + product guys / builders)
could use it in projects as well
Main pain point with airtable = it’s bad API (for developers)
Nils was not satisfied with how the airtable API is usable
in daily business from product side we also find flaws within the tool
2. Marketplace for enterprises and builders
Enterprise has a request for a tool they need (internally or externally)
The similar requests of different enteprises (demand side) are pooled together
Matchmaking of enterprise pool with tool request and builder
Benefit for enterprises
Lower costs in comparison to an individual software development
Meeting Results:
Dan & Lukas conduct an indepth session for the relevant topics
Meeting 3: 1st February (12:00)
Prep Notes by Person
Meeting Notes:
Meeting Results:
Meeting 4: 8th February (12:00)
Prep Notes by Person
Daniel
New Product
Did a lot of research and talks on the airtable alternative see and follow
Next Step: Determine with Nils whether we already want to build an MVP e.g. for the gempex project and maybe by using open source code from competitor (baserow) → see
are several suggestions on how to position, but not sure how to get the right early adpters in right now
Lukas
Twitter
Commenting experiment failed for me (especially looking at the “ROI” - spent a lot of time reading and wrapping my head around discussions - could only comment few - reactions on my comments resulted in 1 new follower)
Engage more with lower focus on quality?
Just not the right platform?
Dennis
twitterdeck implemented but could be better, problem → sometimes someone posts a story with 25 posts which messes up the idea behind it
Oftentimes up to 80% of current projects can be build in airtable (effort ca 30min)
But: Airtable is lacking some essential features
Especially user management and authorisation concept (who is able to do what)
MVP Idea
Some airtable features
plus user mgmt + auth
User groups
Non dev savvy users are able to build use cases with the tool (see Nocode movement as the meta trend for that)
Developers using the tool (like they do it now with airtable although airtable API is not good)
Additional feature ideas
version control
action logs
It needs to be defined which user group and related use case we want to tackle first
Things that Daniel wants to have covered in the meeting
I don’t feel the 0 to 1 spirit → this has to change immediately
Clear Split of of responsibilities between. buildersdock and new product. Still leverage eachother
Meeting Results:
Dan focuses on strategic product thoughts
Dennis and Lukas do product validation groundwork (tbd)
Twitter engagement is still pursued by Dan and Lukas but not as a team effort
Meeting 5: 15th February (12:00)
Prep Notes by Person
Daniel
Moving forward the idea to build an MVP while being paid for the gempex project → not super straightforward to do it because this makes gempex significantly more complex → a decision will be made this week
potential blocker: our weak understanding of what a MVP looks like
Collecting ideas for initial distribution
This week I want to focus on structured interviews at least theory, but I won’t have enough time to do more than 1-2 interviews, need support here.
Makro learnings (attention: all learnings and hypothesis following are based on a rather small sample size)
response rate and depth of discussion is higher in slack groups (closed communities) than in forums
problems mentioned were understood and shared by others; pitched idea was not fully grasped
Not sure if community / forum approach yields the insights we are seeking → right now I have the impression that it boils down to asynchronous 1on1 conversations (→ could be more insightful to have a 20min talk with that or similar person; interviews?!)
Micro learnings
In enterprise context a solution build on airtable as underlying db may not satisfy the needs for security and flexibility
people oftentimes use third party tools (stackerhq, softr) to build on top of airtable → airtable doesn’t provide the required vertical integration to cover whole use cases
notion and coda tables are used to cover internal processes (e.g. payroll, employee time tracking, project time tracking)
granular user rights management was emphasised as a lacking feature here
We get a good reply and don’t ask any follow up question to did deep. E.g thanks for that, what do you particularly like about baserow?
Let’s try to do structured interviews with people who had most insights e.g. Nishkarsh from the indiehacker thread → message them non Twitter etc. and be persistent not just one email if they don’t reply
some smarter way to identify the right people who might be potentially valuable (i don’t know how but has something to do with manual work + filters on Twitter and LinkedIn or the right communities)
Meeting Results:
Dennis
Create list of competitor products
Make sure that all responses in forums are answered with more questions + be persistent →
followup all the guys in direct messages
Target outreach today to 30 interview partners on LinkedIn → Focus on Operations
Pre-validate profiles + message with team
Tuesday evening revisit with Lukas whether there are already 2-3 people for interviewers
Conduct 2-3 Interviews based on structure
Ahref Competitor Persona Research Main Execution
Linkedin Interview Outreach Part 2
Prep OKR Meeting next week
Lukas
Make sure that all responses in forums are answered with more questions + be persistent →
followup all the guys in direct messages
Target outreach today to 30 interview partners on LinkedIn → Focus on NoCoder
Pre-validate profiles + message with team
Tuesday evening revisit with Lukas whether there are already 2-3 people for interviewers
Conduct 2-3 Interviews based on structure
Airtable Template Persona Research
Linkedin Interview Outreach Part 2
Prep OKR Meeting next week
Daniel
Conduct min 1 Interview
Prepare Mom Test manuscript for interviews till tomorrow evening
Ahref Deep Work + give Dennis Guidance
Help with Buildersdock
Figure out Gempex MVP Stuff
Prep OKR Meeting next week
Meeting 6: 22nd February (12:00)
Prep Notes by Person
Meeting Notes:
Meeting Results:
Meeting 7: 1st March (12:00)
Prep Notes by Person
Meeting Notes:
Meeting Results:
Meeting 8: 8th March (12:00)
Prep Notes by Person
Daniel
New Product
3 Streams: Content Curation (flo), Company Knowledge Base (Lukas), Something for HR (Daniel/Lukas)
Only work on first stream was done, hopefully there will be new infos on the other to by tonight
high market demand for pre qualified (or even non qualified) applications
chance that we can already offer our pipeline approach as productized service
will have another conversation to understand potential pricing and discuss next steps
Engineering knowledge mgmt tool
Initial call with contact person was positive in the way that there is interest to take the joint product approach
Next steps: Contact person is going to schedule interviews with other engineering teams → goal for us: understand the problem space
Meeting Notes:
Core outcome of the meeting is the agreement to build more systems (similar to the recruitment pipeline) for our efforts with regard to product
Meeting Results:
Flo
Find lean but “builders” like way to generate images for our blog posts (e.g. AI generated images based on text input)
(Eventually) pick up NFT topic if considered worthy by Dan
Consolidate community learnings for major platforms (Reddit, Indiehackers etc.)
Create platform specific accounts that can be used for further actions (consider platform specifics)
Dan
Investigate opportunity to drive growth via NFT
Meeting 10: 22nd March (12:00)
Prep Notes by Person
Daniel
New Idea based on ProCon from gempex: Go into the project controlling space with an own SaaS Solution
Pros:
Demand seems to be there (I am sure a lot of services business have selfmade soltuions)
large market
a lot of old school competition
we understand services business quite well,
gempex as potential pilot customer/maybe even chance to crossfinance development with a custom solution for them
I expect a high willingness to pay as project controlling is the core tool for service businesses
Contra:
High lock in effect makes switching to better alternative (our product) tough
Needs are probably quite heterogenous
Not clear whether one can get in with a lean MVP, as many might expect the “eierlegende wollmilchsau” right away
Starting niche not clear (yet)
Interest? Is that actually exciting or dry?
Other idea: Brainstorm more “spin off” use cases with ralf and gempex - I am sure there are many cases with a lot of potential (some ideas are in the initial report). Meta trends to leverage here:
Biotech is growing in general and gempex is leading GMP provider
Gempex has a lot of paper-based knowhow that is super valuable in the growing Biotech market → there must be several oppertunities for Machine Learning and maybe even Blockchain use cases - just need to tie together the right things
Lukas
Next discussion with recruitment contact person - see notes here:
sanitizing the data could be a problem for OpenAI (e.g. blenderbot facebook(offensive/racist language))
Meeting Notes:
Lukas:
Recruitement Pipeline
Talk with Berit Vidar
Pricing: UpFrontfee / Placement Fee
Idea:
Consulting Setup → Reverse Engineering
better give more value than necessary → budgets get moved to us
Daniel:
ContentCuration: matter Zugriff bekommen
gempex: nextLevel Idea?(Tesla Super factory)
Meeting Results:
Daniel
Email pitch Recruitment USPs
Michael Löeffler reach out due to potential product ideas
Flo
Try out matter
Landingpage (feedly for builders)
link meetings to topics in coda
apply at makeathon
Meeting 11: 29th March (12:00)
Prep Notes by Person
Daniel
New Case: Hybrid Workday - SAP Tool → clear value add and clear distribution (with or without Michael Loeffler)
Recruitment: I would say that if we don’t get a clear next step this week, we just ask other people, I think it is also an easy distribution case
Content Curation: Don’t find the right perspective right now - even Matter is like a marathon till they know if it is a business (we cannot make as many bets as YC) - what do you think?
Lukas
Content curation: Reflected on my content curation process; personally I can distill my content curation to one major channel: Referrals by trusted persons - this can come in different forms
Newsletter I already subscribed to is referring to other articles
Persons I know personally do refer a certain article or newesletter
Persons I respect (e.g. on twitter) refer content
→ Underlying factor: A lot of trust in the curator → very hard for us to build something where we would need to establish a lot of trust
Personio Marketplace idea mentioned at some point last week still interesting to me
yet (we know those guys from sidestream sales). Besides that the marketplace is still very early stage. We need to figure out whether this will become a priority for them (messaged cpo of staffbase but dont know if i get reply). Generally I am also not sure how big this is, so whether staffbase is worth it.
Offer MS Teams Software development services (google ads) and see what kind of requests come
Linkedin outreach to MS Teams users and ask them for Plugins (credits to Lukas, he proposed the same for Personio users)
Started Looking a bit deeper into market intelligence tools
Idea is: See trends early on (through search requets etc.) and have a easier system to validate more bets in parallel (find a relevant trends, put local search ads + landing page in a few hours) see whether demand picks up)
Basically we spend less time on researching demanded things and more time on validating demanded things for us
(1 dollar 2 weeks trial) → Focuses on Topics + See differences according to Treendly founder → actually from the founder of Backlinko a famous (slightly) spammy SEO website
Some insights from its founder
How to use it for new businesses: It depends a little bit on what the trend is because when you find a trend, the next step is, who is searching for this? Who is interested in this and where do they hang out online? And what platform do they prefer to talk about this topic and learn about this topic?
(also good to understand limitations of exploding topics
Ability to monitor a keyword/topic over time. As a user, you can receive daily, weekly and monthly email alerts.
Secondly, you can search a keyword/topic in any country and what you search stays private to you so that you can build your own private library of trends.
Thirdly, each trend has so many related topics that we find by querying Google, Amazon, YouTube, etc that you can dive into.
Other ideas
Look at cases where less technical people try to do technical things (in less technical industries, where the have knowhow) → under some circumstances (knowing what to do, but distribution easy anyways) that might be code cases to purse
Handelsregister Crawler
Lukas
thoughts based on Flo's research:
all current third party integrations seem to be standolone prodcuts that use personio integration as another sales channel
up until now no personio native integration developed by third party
Since marketplace is still in beta (or released this week) there is still the chance to be early
Flying over the already exisiting integrations it seems that there is already quite a lot of integrations for the obvious cases (e.g. recruitment or time tracking)
rough proceeding plan on how to approach on new product ideas
will grow by time
steps are not fixed
Meeting Notes:
Meeting Results:
Marketplaces:
Personio:
Reach out to Personio contact and ask for intro to PM (from VLOG) in order to better understand their marketplace plans (Lukas)
Staffbase:
Dan has reached out to CPO and asked for their plugin game → wait for answer and act upon it (Dan)
MS Teams:
G2 Research (investigating tool categories with rather bad reviews) (Flo)
Community research (internationally: value to build native MS Teams plugins; german market: ask for concrete needs) → lean approach (Flo)
LinkedIn Outreach
Understand which companies are using teams (Dan, Lukas)
Understand which persona to tackle (contact persons) (Dan, Lukas)
Build sidestream landingpage to offer custom teams plugin creation
Do keyword research to evaluate whether it makes sense to work with Google Ads to drive landingpage engagmenet (Dan)
Market Intelligence:
General idea: We need to come up with more ideas more quickly
Goal: Evaluate sidestream fit for pre-identified trends
Research based on reports:
Do a trends by the hustle research and identify sidestream relevant topics (Flo) (after trends by the hustle, we look at exploding topics, glimps)
“Steal” ideas from others industry experts - idea
Use old company of Jacqueline as first investigation and understand what they are doing → inquire Jacqueline afterwards to doublecheck quality of research based on publicly available information (Lukas)
→ could use this as a bet that we take a bit more downstream (get some tractions/sign ups).
Early Learnings:
Good to have an “indusry expert on board” → my gf is a teacher, it gives confidence to validate a lot of positioning and also copy things with an expert early on
Using Carrd: It does the job, but certainly need to Pro Plan → fair learning curve, first LP took me 3 hours (Carrd) + 3 hours (Concept + Text) → 2nd one will only take 1.5 hour Carrd
Open Source Carrd: Not too confident, Carrd is not great, but does already a good job, abstracting away a lot fo complexity → not something we can do better in a few weeks
It still could be a good product if we could combine it with something like
It is not liked by the users of ‘Family-communities’ to post advertisement on there → will be deleted after a few minutes/hours; BUT it generated the highest traffic (5 individual users in 1/2 hour)
And they will comment(RAGE)
The facebook groups did not generate that much traffic(1 clicks after 1 day)
→ At the moment our requirement is to integrate 3rd party platforms as addons on our platform. I understand this is not something you are able to do. Is that correct?
Dan
Tough play right now
Staffbase no reply, other plattforms still sceptical
Developer Tools, nothing striking yet, will go with Nils through list
Considering to move into Crypto, reasaning known
Lukas
Meeting notes
Meeting results
Meeting 21: th May()
Prep notes by person
Dan
Flo
Content curation will be done by Twitter’s premium feature:
Twitteris working on anew premium subscription option that will include the ability to unsend tweets, allow users to save their favourite tweets, and promote clutter-free newsfeeds
Coyo - Next steps
Decide which demanded topic is meeting our field of interest
Facebook
LinkedIN (hier haben schon was vorgebaut auf AWS Basis, solltet ihr euch anschauen)
Personio ( Würden wir wahrscheinlich sogar selber nutzen)
Ein Tippspiel zur Bundesliga oder ein ähnlicher gamification Ansatz.
Discuss about the pricing? Since you where a little skeptical
Setup a next call with Christian Ebel to talk about use cases
Crypto
Broken link
Search for an alternative
Layer 2? Focus on Polygon & Optimism?
Should we message the guys directly via LinkedIn?
Since the guys from Maker and i assume in general in the guys in the crypto space are very open to talk to everyone → That could be an easy way to go
Lukas
Meeting results
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