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Side-Brand Developments - Technical Setup

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Side-Brand Developments - Technical Setup

Motivation/Background

Sidestream is planning to experiment with a few new positioning that go beyond normal software service provision (e.g. more crypto topics, dev process as a service, dev education) and experiment with “dangerous” sales channels like cold outbound e-mail marketing

For all of that it is beneficial to have setups that are

not associated with Sidestream

enable us to have a dedicated “brand” for every experiment

enable everyone to quickly setup a new “brand-setup”

Create the initial Setup

Extra Notes For Sherin:

You need to get into Bitwarden for that I have send you an iinvite to your gmail adress. Once you accepted it let Daniel know and he will add you to the collectiion. All created accounts shall be shared with the Bitwarden collection “SideBrands and Experiments” so that other can use them too. Therefore give them expressive names (e.g. GMAIL Account for all Side-Brand accounts) so that others understand

Document all problems that you have and how you solve them. As this will become a very important process that needs to be well documented

Create a dedicated new gmail address that looks like a real name: e.g. “someFirstName”+”someLastName”@gmail.com and that will be used to register for all upcoming services. EMAIL SHOULD NOT BE ASSOCIATED WITH SIDESTREAM

Create a Google Workspace Account with the Gmail Adress (come up with fictional organisational name if needed)

If there are steps related to billing, just ping Daniel to help with that

Setup a Side-Brand

Buy a Domain Name:

cryptocraft-services.com⁠

Setup one user in the google workspace: marie@

cryptocraft-services.com⁠

Test the deliverability of the email buy using the following services (post screenshot of results here)

⁠

https://www.mail-tester.com/⁠

(score min 8/10)

⁠

https://toolbox.googleapps.com/apps/checkmx/⁠

→ what was fixed?

send a test-email to daniel@sidestream.tech so that I can check how the appeals appear and give feedback

integrate mail in lemlist (credentiials in bitwarden) so that is used for cold outreach

also research lemlist best practices for deliverability improvements. If there are improvements you can eiither do it directly (and document it here) or in doubt discuss with daniel first

⁠

things that will happen later:

integrate mail in webflow

Afterwards discuss results with Daniel → this will show whether we need a cloudflare account here or not

potentially setup cloudflare (belongs to initial setup)

Configuration Steps

Created a Gmail Account User in the name “Marie John”

Email Id: mariejohn046@gmail.com

The Account details are stored in bitwarden in the collection named

SideBrands and Experiments⁠

⁠

Purchased a Google Domain

cryptocraft-services.com⁠

⁠

Created a user in the newly created domain along with purchasing the domain

Email Id: marie@cryptocraft-services.com

The Account details are stored in bitwarden in the collection named

SideBrands and Experiments⁠

⁠

Added an custom record like this for the

_dmarc⁠

⁠

custom record

custom record

Host name

Type

TTL

Data

_dmarc.cryptocraft-services.com

TXT

1 hour

"v=DMARC1; p=none; rua=mailto:marie@cryptocraft-services.com;"

There are no rows in this table

⁠

5. Verified the working of newly created domain by following tools and got the following results

⁠

www.mail-tester.com⁠

⁠

toolbox.googleapps.com⁠

⁠

6. Added Custom user name option to make the username available in the recipient inbox

settings url can be found

here⁠

⁠

7. Configured an email provider for Lemlist with the Email Id: marie@cryptocraft-services.com

Linked Issues

devops/issues/25⁠

⁠

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