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Education/Fitness Gaming

General:

Education through Gaming

Improves Problem-Solving, Critical Thinking Skills, and Creativity

To advance in a game, you must be able to resort to logic, strategic-thinking, and quick problem-solving

Improves Digital Literacy and Technical Skills

Ability to arouse an interest in technology, computers, and the possibilities of the digital world

Improves Attention and Memory Capacity

Game-based learning and educational video games allow players to concentrate easily and focus in a way that is almost impossible in a traditional class environment

Develops Soft Skills

Gaming is a social activity that promotes soft skills such as communication, team collaboration, and leadership.

Fitness through Gaming

There are so many ways to work out in this day and age and that's great, but sometimes all you want to do is find a good way to work up a sweat from the comfort of your own home

Where to build on top of?

Thoughts

Fire TV Stick/ Chromecast Apple TV App?

Everybody connects their mobile device and can join a sports game?

Something like

this⁠

, but better?

A Minecraft world/server, where you have to solve mathematical questions to unlock new items/levels?

A game like app, that tracks your step and you unlock vouchers for Lieferando?

Fitness tracking for VR devices

There is already

YUR Fit⁠

⁠

A Moodle gaming plugin?

here⁠

⁠

Gamify Google Meets, Zoom calls, etc.?

⁠

Classcraft⁠

→ Turns student progress into a game with levels and rewards that teachers can choose or personalize

⁠

BookWidgets⁠

→ Provides over 40 free templates for teachers to create interactive lessons for students

⁠

Quizizz⁠

→ Utilize pre-made quizzes or create their own

Roblox

General

Roblox → has an Education aspect (don’t know details): Roblox is an immersive educational tool where the opportunities for creativity and imagination are limitless. We offer free resources to teach students of all ages real coding, game design, digital civility, and entrepreneurial skills.

⁠

https://corp.roblox.com/education/#:~:text=Roblox's%20creation%20tools%20and%20educational,for%20millions%20of%20students%20worldwide.⁠

⁠

Roblox is an online platform in which users can create games or play games created by other people. They offer their own 3D engine with which every user can create games and publish them directly and play them with other users.

the company combines elements of social networks, toys, and 3D engines.

Lego: $7 billion valuation

Facebook: $740 billion market cap

Activision Blizzard: $61 billion market cap

Unity: $41 billion market cap

focus on user-generated content (UGC)

User Base

Available across Xbox, PC, iOS, Android, and VR headsets

Ease with which Roblox can be accessed has been critical to the consistent growth of the business.

Boasts 31.1 million daily active users (DAUs)

54%, or 16.9 million, are under 13 years old.

in 2019, 58% of users were under 13, and

in 2018, 55% fell below this line

50% of nine to 12-year-olds in the United States and Canada, New Zealand, and Australia, play either Roblox or Minecraft, which indicates how effectively the company has captured this marke

Since the user base is mainly around a very young age, winning older users should lead to a higher spending per user

Products

Roblox Client

The game as the user experiences it

Top Games:

Adopt Me! — a simulation in which users raise a virtual pet or child — occupying 23% of concurrent users (CCUs)

Royal High — A high school-themed game where players role-play fairies, mermaids, and other magical creatures

Welcome to Bloxburg! — Owing much of its DNA to The Sims, Bloxburg lets users live

Murder Mystery 2 — Based on a Garry's Mod game-mode called Murder, this Roblox favorite is similar in play to classics like Mafia and Werewolf.

Roblox Studio

The platform leverages Lua, described as a "light-weight programming language popular in the gaming industry." — Developers can use objects from the Roblox universe in their games.

Not the most performant piece of Roblox's empire. Bugs and shutdowns plagued our experiments with the software

Roblox Cloud

Set of cloud services that developers can access alongside building experiences in Studio

Offloads computing to the cloud

major benefit because 68% of engagement hours over FY20 came from users registered via the Apple App Store or Google Play Store.

Business Model/Strategy

“Free-to-play" game, upselling users as part of their interaction

Robux — the currency which is used to pay inside of Roblox

Packages available as either one-off purchases (e.g., 400 Robux/$4.99) or as subscriptions(e.g., 450 Robux/$4,99/month)

Purchases can be made in the client across platforms → Prices differ for each platform

In-game monetization is notoriously aggressive

Developers create games with the Roblox development platform

Games are made available to other users in the Roblox client

Client includes a store in which players can purchase with Robux.

Cosmetic upgrades to the user's avatar.

In-game content

Game access

Roblox offers a revenue share mechanic to game developers to redeem the Robux generated by their games for USD. Still, the economics of that revenue share arrangement are somewhat opaque and are heavily skewed in Roblox's favor.

Example

If a player were to buy 80 Robux for $0.99, their purchase price is $0.0124 per Robux. If that player were to spend those 80 Robux in a developer's game subsequently, and the developer redeemed them for $0.0035 per Robux, the developer would receive $ 0.0035 / 0.124, or 28% value of the Robux package that was purchased by the user. Reducing this amount by the 30% platform tax puts receipts to the developer at 19.7% of total revenue generated. Yikes

The unfavorable revenue split discourages sophisticated developers from investing in Roblox because the platform's terms preclude

Paid user acquisition

Given the small share of revenue received by the developer, it is likely unmanageable to profitably grow a game to a meaningful scale using Roblox's advertising tools, given that the developer bears all marketing costs

Significant upfront development costs

The more ambitious a project, the more it is likely to cost to develop. Yet, large, sophisticated studios are potentially repelled from the Roblox ecosystem relative to other ecosystems that offer better developer economics for publishing

COGS

Any variable expenses, such as IP licenses that are generally paid out as a percentage of revenue, are difficult to support given how little money the developer is taking from game revenues. This means developers that have the opportunity to work with big brands and IP licensors will publish elsewhere

Example hardware builts

⁠

Virtuix⁠

⁠

omni-directional treadmill that lets players walk and run in 360 degrees inside video games and other virtual worlds

Example software builts

⁠

Video game for language learners | Lingo Legend⁠

⁠

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