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Initial Briefing

Suspected Problem

It is hard to find the best content for oneself
What’s best?
Content that I enjoy reading
Content where my time is well spent (enjoyment and/or useful)
Content that helps me with my current challenge
Knowledge Processing Pipeline:
Search for content I do enjoy reading
found quality content
Saving article for reading it later to
Instapaper
Reading of the ‘article’ and highlighting to
Readwise (collector of highlights)
Roam research/obsidian
Sources for the problem:
Daniel & Lukas both feel the pain
See Twitter:
https://twitter.com/patrick_oshag/status/1364360882789220352?s=20
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Trends for the problem:
Creator economy picking up → more content, less curation (e.g. previously done by media outlets)

Suggested Process

Formulate some main claims/posts to validate the problem: It’s always good to have different angles
See how we did it for Airtable here (google docs under posts):
https://coda.io/d/Product-Idea-Airtable-alternative_deQyYJk8a8Y/Groundwork-1-Community-engagement_suE_4#_ludI9
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Get feedback/iterate on the posts from Daniel and/or Lukas (for text iterations its good to have a temporary google docs as this is better for commenting)
One type of posts could be a website with a main claim and an email sign up made in Carrd - like this one:
https://superlistapp.com/
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Assumption: If people really care about this problem, they would sign up for that even if you don’t present them the solution yet
Distribution of posts
Use the community table from the link above as good as possible (accounts in forums should be accessible via Bitwarden) otherwise ask Lukas for help
!! Watch out how to be notified when there are new insights (as you don’t want to “pull” all the time, where pull would mean visiting each forum each day)
!! If you get replies try to interact with the people and figure out as much as possible from them. The best is to get them into quick video call (maybe first dm them, do few iterations and then convert into call)
Summary of results
It is important to document all findings (positive and negative) as good as possible
It shouldn’t be much effort to quickly read through the key findings for Daniel, Lukas or someone else
Discuss findings (till that date) in the next new things meeting

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