The lasting social change we would like to contribute to is:
This is impact. It is usually long-term and something our work will contribute to over time. Think of this as a future vision.
Example: Adolescent girls live healthy lives and fulfill their educational potential, by delaying the age of first pregnancy.
The more near-term, key outcome that tells us our solution is working is:
Identify 1-2 behaviors as goals for near-term success. They should be observable and measurable. In a Theory of Change these are called primary outcomes.
Example: Increase uptake of contraceptive methods amongst teens
Identify 1-2 behaviors as goals for near-term success. They should be observable and measurable. In a Theory of Change these are called primary outcomes.
Example: Increase uptake of contraceptive methods amongst teens
