The same process of providing access has shifted to the Real Estate world and other alternatives recently. I will be covering this trend in-depth soon, however one business focused reason why such concepts are coming up more is - PRICE. The affordability aspect is a very special case and we could see more homeowners opting a model where part of their equity is financed by such Alternatives-For-All platforms.
The combination of social media + commerce was bound to take-off. People, especially GenX, spend an increasing amount of time on mobile and platforms. Integration of such platforms into a ‘Mega-app’ and bring in additional commerce functionalities has already started in China and the U.S. Now it’s the matter of spreading the consumption fire.