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Website visitors
The number of users who visited the Calliope website in 2021 was up by 67% from visitor numbers in 2020. By comparison, the year on year increase over the previous two years was 18.5% (2020) and 53% (2019). In real terms the number of site users was reported to be 47,480 compared to roughly 15,200 in 2018 (when we started working with Calliope).
Note: the discrepancy between the 71% shown in the screenshot below is due to 1,000 visitors that were self referrals (due to an issue with a staging site URL being left on the main site). But without these visitors the increase in traffic was still the highest we have seen so far in the past 4 years.
Year-on-year visitor growth
Year
Users
Growth
2021
*46412
*167%
2020
27746
119%
2019
23410
153%
2018
15284
123%
There are no rows in this table
* adjusted to exclude duplicate sessions (self-referrals)
The goal of Increasing site visitors appears to have been achieved.
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