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Website visitors
Desktop / Mobile
The share of mobile traffic to the website has increased to close to 40% of all traffic (if we include tablet usage - which has been declining). The bounce rate for mobile users is at 92% - above 5% higher than for desktop, suggesting that the mobile view is the least optimal. The bounce rate on tablet is the lowest at 82%.
Last year mobile traffic was around 32%. Mobile and tablet users represented 34% of traffic in 2020.
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