Website optimisation
collect user feedback (Hotjar or survey tool) for direction on changes a/b testing (to improve bounce rate) if keeping website as is Mobile improvements
amp pages for mobile (to address page load times) Page speed improvements
review slowest pages (anything with greater than 5-6 second average load time) to optimise pages/images, identify bottlenecks, etc... Content Strategy
I think shifting the content strategy to focus on more visual content is a way to improve engagement rates for the website.
SEO
simultaneous translation (in particular) compare inbound links and page optimisation for top ranking sites Email Marketing
Consider design revisions to email template(s).
Web Stories
Google is producing their own competitor to Instagram stories. It may be worth learning to use Web Stories for social media promotion in 2022. Currently web stories are available in limited countries (the US, India and Brazil). Web stories are viewable in Carousel on Google Discover.
