Enquiries/Conversions
Data collated by Calliope-Interpreters indicate that 59 enquiries were received via the request a quote form on the website and 77 enquiries were received via the info@calliope-interpreters.org email.
The tracked conversions in Google Analytics showed lower numbers, 47 enquiries via the form and 55 via email, with 11 clicks on phone numbers. Given that Analytics data is sampled (it is likely that the numbers recorded in the spreadsheet are more accurate).
Last year 34 enquiries were reported via the web form and 53 email clicks were captured, along with 20 phone clicks.
More than half of the recorded enquiries (through the website) came from Organic search traffic. And two referrals from Facebook resulted in users requesting a quote.
The phone numbers that recorded click events were:
The recorded email clicks were on the addresses for the following interpreters.
Given the increased numbers, it appears the goal of Increasing Quality Leads is being achieved.