Intro/Overview

Key activities
In
2021
we worked on the following:

added 5 new blog posts and 1 new major project to the website
2 email campaigns - one in July and one in Dec
5 testimonials added to the website
3 analytics reports were prepared (1 annual, and 2 mid year reports)
Sent out 2 email campaigns - one in July and one in Dec (total of 23 email campaigns in 6 languages)
Added new clients and conferences to the website
Produced a number of analytics reports including 2 x inter-year and 1 end of year report
Engaged in discussions regarding improving the website
Produced reference material with key industry sites and analysis of what features may be useful for Calliope.


In mid
2018
we defined the following goals and we continue to work towards these goals.
Defined Goals
0
Website Goals
3
Increase Search Rankings
Increase Site Visitors
Increase Quality Leads
Editorial Team
4
Establish Calliope as quality provider
Demonstrate expertise
Produce Engaging Content
Search term focused
Social Media Team
3
Drive Traffic to Website
Engagement with fans and customers
Highlight Member Expertise
Email Marketing
3
Engage with customers/followers
Share Editorial Content
Drive Traffic to Website

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