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EOY Report 2021 for Calliope-Interpreters
Intro/Overview
Website visitors
Traffic sources
Goal/Event Tracking
Email campaign results
Social Media
SEO Report
Key issues
Recommendations
References
Share
Explore

Intro/Overview

Key activities

In 2021 we worked on the following:
added 5 new blog posts and 1 new major project to the website
2 email campaigns - one in July and one in Dec
5 testimonials added to the website
3 analytics reports were prepared (1 annual, and 2 mid year reports)
Sent out 2 email campaigns - one in July and one in Dec (total of 23 email campaigns in 6 languages)
Added new clients and conferences to the website
Produced a number of analytics reports including 2 x inter-year and 1 end of year report
Engaged in discussions regarding improving the website
Produced reference material with key industry sites and analysis of what features may be useful for Calliope.

In mid 2018 we defined the following goals and we continue to work towards these goals.
Defined Goals
Website Goals
3
Editorial Team
4
Social Media Team
3
Email Marketing
3
Increase Search Rankings
Increase Site Visitors
Increase Quality Leads
Establish Calliope as quality provider
Demonstrate expertise
Produce Engaging Content
Search term focused
Drive Traffic to Website
Engagement with fans and customers
Highlight Member Expertise
Engage with customers/followers
Share Editorial Content
Drive Traffic to Website
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