Intro/Overview

Key activities

In 2021 we worked on the following:

added 5 new blog posts and 1 new major project to the website

2 email campaigns - one in July and one in Dec

5 testimonials added to the website

3 analytics reports were prepared (1 annual, and 2 mid year reports)

Sent out 2 email campaigns - one in July and one in Dec (total of 23 email campaigns in 6 languages)

Added new clients and conferences to the website

Produced a number of analytics reports including 2 x inter-year and 1 end of year report

Engaged in discussions regarding improving the website

Produced reference material with key industry sites and analysis of what features may be useful for Calliope.

In mid 2018 we defined the following goals and we continue to work towards these goals.

Defined Goals

Defined Goals

Website Goals

Increase Search Rankings

Increase Site Visitors

Increase Quality Leads

Editorial Team

Establish Calliope as quality provider

Demonstrate expertise

Produce Engaging Content

Search term focused

Social Media Team

Drive Traffic to Website

Engagement with fans and customers

Highlight Member Expertise

Email Marketing

Engage with customers/followers

Share Editorial Content

Drive Traffic to Website

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.