Skip to content
Key issues
Over the last 4 years the bounce rate for the website has been creeping up. A visit is considered a bounce, if they land on your home page and then either leave the site, or don’t click on any links on the site before their session times out (20 mins is the standard server session timeout). I.e. they stop noticeably interacting with the web page.
Given the increase we’ve seen in the bounce rate, I’ve calculated the number of users that are getting past the home page.
Bounce Rate
Year
Users
Bounce Rate
Increase
# bounced
Users on +1 page
2021
46412
82%
6%
38118
8294
2020
27746
77%
4%
21470
6276
2019
23410
74%
7%
17361
6049
2018
15284
69%
10554
4730
There are no rows in this table
What does a high bounce rate mean?
A high bounce rate on your site indicates your landing experience is not meeting your visitor’s expectations. Ideally, you want your site visitors to be captivated by your content the second they land on your site. After all, the more time they spend on your site, the more they can learn about your brand, your products/services, and gather the information they need to feel confident enough to convert.
A high bounce rate can mean a few things:
Given the discussions around website improvements, I think this is worth considering and particular attention should be paid to improving the home page of the website to improve engagement.
Analytics Engagement data
We can see roughly how long sessions lasted for in the Engagement metrics from Google Analytics. I’m alarmed to see such a large jump in the segment of visitors who didn’t last more than 10 seconds on the website.
This screen shows the number of pages viewed per session:
What could be causing/contributing to this high Bounce Rate?
Cloudflare (which we use) in theory filters out (most of the) bot traffic though I found that a default option which should filter bot traffic was turned off for some reason:
Actions taken:
What is an industry average bounce rate?
50% is the approximate average bounce rate across eCommerce sites.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.