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Traffic sources
The screenshot below shows the channels through which visitors to the website are reported as coming from. Organic search is reported to have driven a 15% increase in traffic, while the largest increase (+200%) is listed as Direct.
Direct traffic includes visitors who type in the URL of the website or visit from a bookmarked link for example. Or where privacy settings prevent information from the visitor being recorded.
I believe this number is much higher due to changes in the way that privacy controls are being handled in many of the latest browser versions and in particular how cookies are being stored (or discarded) on visitors devices. In particular, there has been a change to the default settings on devices using the latest WebKit which includes Safari (some Apple users) and iPhone users (with version 13 or higher of the operating system) which now by default enables privacy settings (and enforces the deletion of cookies between 24 hours and 7 days after a visit). Meaning that if a user found the site via a google search and then came back to the site after 7 days, they’re no longer being counted as an organic search visitor, but now as a direct visit. Unfortunately this may also be inflating visitor numbers to the site.
What we can say, with a degree of certainty, is that at least 23,294 visitors found the site through Google search, Baidu or Bing organic searches. The vast majority of this (22,000) was from Google.
Note: the 3rd result here () is a WS staging server that was incorrectly serving content that was linked to on the live site. WS rectified this issue as quickly as possible after it was detected.
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