Leadership Team

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Critical Numbers

Each member of the leadership team has a critical number that they are responsible for. This number corresponds to a section of the P&L (profit and loss statement), balance sheet, or it is part of the .
Those leaders design goals around that number.
For example, the Head of Operations is concerned with the company’s profitability. Her key metric, or number, could be Year Over Year Profitability. The Head of Marketing worries about how much revenue the company brings in, but what metric can he use to judge his success? Some key performance indicators could be click conversions, website traffic, or cost per client acquisition.
In a properly integrated business, those goals are consistently met.

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