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Sherri Hill SEO Report - July/August 2025
Keyword Rankings
The table below displays the number of keyword rankings that your domain holds in each of the main ranking tiers, and how these have developed over the last 6 months.
Feb 28
Mar 31
Apr 30
May 31
June 30
July 31
211,162
(-8%)
266,718
(+26%)
311,898
(+17%)
268,460
(-14%)
227,906
(-15%)
224,023
(-2%)
191,551
(-10%)
224,759
(+17%)
261,925
(+17%)
219,438
(-16%)
188,150
(-14%)
188,038
(-0.1%)
12,812
(+17%)
33,579
(+162%)
40,092
(+19%)
37,891
(-5%)
29,969
(-21%)
26,925
(-10%)
6,799
(-1%)
8,380
(+23%)
9,881
(+18%)
11,131
(+13%)
9,787
(-12%)
9,060
(-7%)
There are no rows in this table
After the peak in April, we’ve seen lower keyword rankings across all major ranking brackets.
However, click trends and historical data paint a more positive picture.
NOTE:
Ahrefs (like most SEO tools) doesn’t recrawl volumes daily. They pull volumes from external clickstream + Google Keyword Planner data and smooth it into an average monthly volume across the last 12 months.
However, if a keyword’s traffic potential goes near zero (because hardly anyone is searching and Google stops showing a distinct SERP for it), Ahrefs may drop it from their keyword index temporarily, or only update it less often.
That’s why you sometimes see keywords “fall out” in off-season periods.
Notably, between February and July, the number of keywords in the top 10 roughly doubled.
Year-over-year, total keywords grew 18.6% (from 98,139 to 116,402), with top 10 rankings more than doubling (+112.9%, from 8,289 to 17,645), driven mainly by a +235% surge in positions 4–10, while positions 1–3 saw a modest +3.5% increase.
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