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Sherri Hill SEO Report - July/August 2025
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Sherri Hill SEO Report - July/August 2025

Homecoming Dresses

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Notable Developments

OVERALL: All homecoming-related pages are trending well as we move into the 2025 season, both in the 28-day vs. 28-day and 3-month vs. 3-month comparisons. Almost all pages have shown positive increases in clicks. In total, the main homecoming page recorded 32k clicks.
Here is the ranking positions for the main keywords at the end of July.
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Screenshot_18.jpg
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COLOR PAGES: Traffic to the color pages totaled 8K. This will be their first full ‘season’ as dedicated pages. Here’s how they attracted clicks during the last 6 months:
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Screenshot_11.jpg
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A few color-related pages saw a decline in the number of ranking keywords compared to the previous month. However, we can also observe that the main keywords have, like their prom equivalents, secured page 1 rankings.
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s.jpg
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YEAR OVER YEAR: Organic traffic from keywords including “hoco” and “homecoming” has shown significant growth. Comparing the last three months to the same period last year, we see major gains in both clicks and impressions. In percentage terms, this represents a substantial increase.
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Screenshot_9.jpg
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Page Movement Charts


28 Days vs 28 Days Organic Traffic Change
Page
Total Links
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
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3 Months vs 3 Months Organic Traffic Change
Page
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
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Organic Page Rankings

Target Page
Feb 28
Mar 31
Apr 30
May 31
Jun 30
Jul 31
/purple-homecoming-dress
65
(-40%)
54
(-17%)
48
(-11%)
166
(+246%)
227
(+37%)
347
(+53%)
/red-homecoming-dress
3 (NaN)
79
(+2533%)
113
(+43%)
157
(+39%)
191
(+22%)
223
(+17%)
/pink-homecoming-dress
202
(+9%)
196
(-3%)
228
(+16%)
206
(-10%)
247
(+20%)
273
(+10%)
/blue-homecoming-dress
0 (NaN)
31 (NaN)
170
(+448%)
161
(-5%)
190
(+18%)
217
(+14%)
/green-homecoming-dress
87
(+149%)
103
(+18%)
165
(+60%)
225
(+36%)
221
(-2%)
189
(-14%)
/collections/white-homecoming-dress
81
(+800%)
85
(+5%)
81
(-5%)
79
(-2%)
212
(+168%)
419
(+98%)
/collections/yellow-homecoming-dress
64
(+814%)
73
(+14%)
77
(+5%)
96
(+25%)
92
(-4%)
104
(+13%)
/collections/orange-homecoming-dress
50
(+1150%)
79
(+58%)
84
(+6%)
126
(+50%)
92
(-27%)
64
(-30%)
/collections/black-homecoming-dress
80
(+1900%)
94
(+18%)
193
(+105%)
262
(+36%)
274
(+5%)
336
(+23%)
/collections/silver-homecoming-dress
38
(+1800%)
30
(-21%)
37
(+23%)
41
(+11%)
44
(+7%)
57
(+30%)
/collections/lavender-homecoming-dress
24
(+1100%)
27
(+13%)
68
(+152%)
89
(+31%)
92
(+3%)
71
(-23%)
/collections/royal-blue-homecoming-dress
--
--
--
11 (NaN)
30
(+173%)
32
(+7%)
/collections/light-blue-homecoming-dresses
--
--
--
--
33 (NaN)
90
(+173%)
/collections/teal-homecoming-dresses
--
--
--
--
--
--
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/collections/neon-homecoming-dresses
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⁠
--
--
--
--
4 (NaN)
1
(-75%)
/collections/homecoming
4,597
(-1%)
4,623
(+1%)
4,950
(+7%)
4,558
(-8%)
4,505
(-1%)
16,903
(+275%)
There are no rows in this table
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