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Sherri Hill SEO Report - July/August 2025
Pages
Task Tracker
Summary Table
The section below provides a summary and the latest status for all of the ongoing technical and on-page issues that our team currently has active, as well as the next steps for each issue. For a list of all the completed technical items as well as more specific details on the tasks below, see this sheet:
Status
Task
Priority
Status
Task
Priority
2- Pending Client Implementation
2
Silhouette Page H1s and Nav Bar Errors
Medium
Implement Schema and Heading Changes
Medium
4- In Process
13
Navigation Bar Changes
Low
Generate New Schema for International Variants
High
Paid Ads in International Markets
High
Expand Dress Selection on Color Pages
Medium
Product Page Heading Structure Optimizations
Low
Metadata Updates
Medium
Blog category restructure
Low
New Blog Content Silo Review
Low
Explore price point pages for different dresses
Low
Link target page adjustments
Medium
Evaluate Potential for “Winter” and “Spring” pages.
Medium
Evaluate new 'Wedding' related collections
Low
Evaluate wedding related supporting blog content
Medium
Recurring
1
Colorway Link Additions
Low
Notable Changes
Expand Dress Selection on Color Pages
We are currently exploring with your team the possibility of AI image-generation for the color pages.
Navigation Bar Changes
As previously discussed, navigation changes were deprioritized during the recent all-time traffic and ranking spikes to avoid potential SERP disruptions.
Now that the peak has slightly declined, and with the wedding category showing particularly strong results, we’d like to revisit this. Below is our working document of proposed changes.
Metadata Updates
Our team is now reviewing all of your meta titles and metadata on a monthly basis, including the meta information for your existing pages that we are not doing any other active work on, to ensure these are appropriately optimized and pulling correctly.
Both your current meta titles and metadescriptions, as well as any suggested updates from our team, are all included in , in the “Master Tab”.
To execute the changes needed, please follow these steps:
H1 Changes for Ball Gown and Prom Dress Color Pages
Our team spotted an issue where several of your colorway pages, as well as your Ball Gown collection page, had duplicate H1s, which can confuse search engines about your page structure. We provided a list of all affected pages, and these changes have now been made; this task has since been marked “Complete” in the task tracker.
Silhouette Page H1s and Nav Bar Errors
Our team reached out regarding revisiting suggested changes to some of your Silhouette pages; many of these pages have H1s (and drop-downs from the nav bar) that don't use the word "Dresses" - i.e., "Halter" and "Mermaid" instead of "Halter Dresses" or "Mermaid Dresses").
Unless there's another reason not to make these changes on your end, ideally, the majority of these should be changed to include "Dresses", except where it doesn't make logical sense (i.e., "Jumpsuits"), as the "Dresses" variant is more accurate to how people search.
Additionally, two errors in your Nav Bar drop-downs should be fixed for the following pages:
Product Page Heading Structure Optimizations
We’re working on a list of suggestions to improve our product pages, aiming to add more depth and information to provide a richer experience for both users and search engines.
Colorway Link Additions
Our team is now performing quarterly checks of all your colorway pages to look for the best linking opportunities between pages within the same silo as additional pages go live. Our next check will be completed in September, and any needed changes to live copy to incorporate new links will be emailed to you to have your team push live after our check is complete.
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