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Sherri Hill SEO Report - July/August 2025
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Formal Dresses
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Sherri Hill SEO Report - July/August 2025

Formal Dresses

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Notable Developments


TRAFFIC FROM ALL KEYWORDS THAT INCLUDE “FORMAL”: When we examine traffic from all keywords that include “formal” over the past three months and compare it to the same period last year, we also see significant gains in both clicks and impressions.
Over the last three months, clicks grew by ~454% and impressions by ~336% compared to the same period last year.
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Screenshot_10.jpg
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MAIN KEYWORDS: When we just isolate the main keywords, for the same period (vs last year), here’s what we see:
‘’formal dresses’’
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Screenshot_11.jpg
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‘’formal dress’’
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Screenshot_12.jpg
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NEW PAGES: We're starting to explore the color pages for formal wear, considering the success of prom and homecoming. It's still early, but the first couple of pages are already generating traffic. Once we have more data, we'll conduct a similar analysis, similar to how we have done with the other color pages.
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Screenshot_14.jpg
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Page Movement Charts


28 Days vs 28 Days Organic Traffic Change
Page
Total Links
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
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3 Months vs 3 Months Organic Traffic Change
Page
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
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Organic Page Rankings


Target Page
Feb 28
Mar 31
Apr 30
May 31
Jun 30
Jul 31
/collections/green-formal-dresses
--
--
--
--
--
36 (NaN)
/collections/red-formal-dresses
--
--
--
--
28 (NaN)
56
(+100%)
/collections/formal-dresses
5,123
(-40%)
20,489
(+300%)
22,712
(+11%)
13,367
(-41%)
6,424
(-52%)
6,009
(-6%)
There are no rows in this table
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