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Sherri Hill SEO Report - July/August 2025
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Sherri Hill SEO Report - July/August 2025

Other

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This page outlines all other event style dresses, as well as broader dress collection pages.

Notable Developments


Evening dresses: YoY: the 3-month YoY shows a great picture as well:
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Screenshot_4.jpg
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Graduation dresses:
While currently off-season, this page has been and is underperforming.
Total available volume for two main keywords surpasses 360K, for which we are not competing due to low rankings.
We have attracted 2.18K clicks to the page over the last 6 months, which, while okay, is still far below its potential.
It would be good to consider potential page updates, or even adding this page as a link-building target, if it aligns with broader business goals.
⁠

Page Movement Charts


28 Days vs 28 Days Organic Traffic Change
Page
Total Links
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
⁠
3 Months vs 3 Months Organic Traffic Change
Page
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
/collections/collections
21
20
1
5%
/collections/frontpage
1
1
0
0%
/collections/all
0
1
-1
-100%
/collections
15
38
-23
-61%
/collections/couture
1,607
1,806
-199
-11%
/collections/dresses
1,103
2,360
-1,257
-53%
/collections/graduation-dresses
318
1,917
-1,599
-83%
/collections/evening-dresses
10,589
13,678
-3,089
-23%
No results from filter
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Organic Page Rankings

Target Page
Feb 28
Mar 31
Apr 30
May 31
Jun 30
Jul 31
/collections/silhouettes
110
(-15%)
112
(+2%)
142
(+27%)
210
(+48%)
221
(+5%)
120
(-46%)
/collections/couture
437
(+8%)
420
(-4%)
472
(+12%)
465
(-1.5%)
487
(+5%)
475
(-2.5%)
/collections/evening-dresses
4,290
(-60%)
5,074
(+18%)
9,520
(+88%)
5,002
(-47%)
4,423
(-12%)
4,730
(+7%)
/collections/graduation-dresses
653
(+3%)
715
(+9%)
884
(+24%)
519
(-41%)
401
(-23%)
460
(+18%)
⁠
/collections/collections
⁠
⁠
1 (-)
4
(+300%)
2
(-50%)
4
(+100%)
2
(-50%)
4
(+100%)
⁠
/collections
⁠
⁠
4
(-60%)
5
(+25%)
7
(+40%)
2
(-71%)
0
(-100%)
3
(NaN)
⁠
/collections/frontpage
⁠
⁠
1
(-67%)
1 (-)
0
(-100%)
1
(NaN)
0
(-100%)
0 (-)
⁠
/collections/all
⁠
⁠
127
(+19%)
116
(-9%)
149
(+28%)
190
(+28%)
178
(-6%)
145
(-19%)
There are no rows in this table
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