Most Notable Organic Search Changes

The sections below show the most notable organic traffic movements when comparing the most recent 28-day period to the previous 28 days, as well as a 3-month vs 3-month view. The majority of these movements are covered in greater detail on their dedicated pages, but this page gives a broad overview of site movements.

28 Days vs Previous 28 Days

Page Level Changes

Page
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
32,903
20,310
12,593
62%
7,886
3,609
4,277
119%
47,601
45,768
1,833
4%
335
15
320
2,133%
281
5
276
5,520%
1,014
17,254
-16,240
-94%
No results from filter
These page-level changes are ultimately driven by various search query movements, which are explored below.

Non-Branded Search Queries

The table below shows the most notable non-branded search queries changes during the most recent period.
Query
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
wedding dresses
3,529
141
3,388
2,403%
homecoming dresses
6,291
4,097
2,194
54%
homecoming dresses 2025
1,925
849
1,076
127%
hoco dresses
3,036
2,039
997
49%
cocktail dresses
886
225
661
294%
bridesmaid dresses
660
40
620
1,550%
prom dresses
5,569
5,185
384
7%
wedding dress
394
37
357
965%
formal dresses
1,291
961
330
34%
hoco dresses 2025
837
541
296
55%
hoco dress
579
283
296
105%
homecoming dress
652
380
272
72%
prom dress
1,382
1,188
194
16%
bridesmaids dresses
171
9
162
1,800%
bridal dresses
176
30
146
487%
evening gowns
180
344
-164
-48%
No results from filter

Branded Search Queries

Query
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
sherri hill dresses
5,752
4,522
1,230
27%
sherri hill
32,537
31,431
1,106
4%
sherri hill homecoming dresses
1,721
1,028
693
67%
sherri hill dress 67045
33
330
-297
-90%
sherry hill 67045
52
979
-927
-95%
67045 sherri hill
77
1,695
-1,618
-95%
sherri hill 67045
604
11,898
-11,294
-95%
No results from filter

3 Months vs Previous 3 Months

Notable Queries

Query
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
sherri hill 67045
12,679
555
12,124
2,185%
homecoming dresses
12,753
4,655
8,098
174%
hoco dresses
6,133
2,293
3,840
167%
wedding dresses
3,721
69
3,652
5,293%
homecoming dresses 2025
3,052
204
2,848
1,396%
hoco dresses 2025
1,548
93
1,455
1,565%
sherri hill hoco dresses
1,831
474
1,357
286%
homecoming dress
1,309
395
914
231%
sherri hill homecoming 2025
767
61
706
1,157%
black prom dress
351
2,106
-1,755
-83%
red prom dress
407
2,433
-2,026
-83%
formal dresses
3,332
5,688
-2,356
-41%
gold prom dress
783
3,668
-2,885
-79%
prom dress
5,887
20,154
-14,267
-71%
sherri hill prom dress
4,205
19,070
-14,865
-78%
sherri hill prom dresses
5,664
25,720
-20,056
-78%
prom dresses
22,439
106,604
-84,165
-79%
sherri hill
108,707
256,812
-148,105
-58%
No results from filter

Notable Pages

Page
Clicks (Current)
Clicks (Previous)
Clicks Difference
Percent Change
64,777
18,762
46,015
245%
18,560
1,053
17,507
1,663%
15,729
10,374
5,355
52%
2,472
9,103
-6,631
-73%
2,125
9,430
-7,305
-77%
2,438
9,875
-7,437
-75%
4,733
15,110
-10,377
-69%
2,913
13,921
-11,008
-79%
13,198
24,335
-11,137
-46%
3,272
16,112
-12,840
-80%
2,511
15,854
-13,343
-84%
160,785
385,763
-224,978
-58%
79,493
321,601
-242,108
-75%
No results from filter
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