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Ho'ohana Whoo Business Plan
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Ho'ohana Whoo Business Plan
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Financial Projections

stephanie bogart
Last edited 246 days ago by stephanie bogart.
Pricing Strategy

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Financial Projections Overview

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1. Formula Framework

We structure our projections using the alignment formula:
M × I = F
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M (Mission Impact): Value created through services (rides, marketing, repairs, etc.)
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I (Intentional Energy): Team alignment, time investment, and flow capacity
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F (Flow Revenue): Output measured as income, community reach, and sustainability
CD/AN Alignment Model:
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CD (Creative Driver): Action-oriented energy (ideal for rides, street teams, marketing)
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AN (Analytical Nurturer): Systems-focused energy (ideal for dispatch, admin, mechanic flow)
These archetypes are used to align team input with business outcomes, helping forecast productivity and costs by role-type.
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2. Revenue Projections (Year 1 Example)

Table 32
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Estimated Total Gross Revenue: $288,000 (Year 1)
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3. Expense Breakdown (Year 1)

Table 33
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Total Projected Operating Costs: $159,600 (Year 1)
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4. Net Profit Projection (Year 1)

Gross Revenue: $288,000 ​Expenses: $159,600 ​Projected Net Income: $128,400
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5. Strategic CD/AN Role Allocation

Table 34
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This role-based breakdown helps refine projections and shift resources based on energetic flow + output trends.
Financial Projections Overview
1. Formula Framework
2. Revenue Projections (Year 1 Example)
Table 32
3. Expense Breakdown (Year 1)
Table 33
4. Net Profit Projection (Year 1)
5. Strategic CD/AN Role Allocation
Table 34
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