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Partnership Strategy

Last edited 147 days ago by stephanie bogart.

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🔄 Core Alignment Formula

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(V × R) + A = P
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V = Shared Values
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R = Revenue Potential
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A = Alignment of Mission/Flow
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P = Partnership Strength
Partnerships should feel synergistic—not extractive. We assess every partner using this formula with a CD/AN balance (creative contribution + operational harmony).

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🌸 Types of Partners (By Petal)

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🚲 Ride Services Partners

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Hotels & Concierge Desks – Offer on-demand transport or tours
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Nightlife Venues – Bar crawls, club queues, skip-the-line rides
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Tour Companies – Integrate into pre-booked city experiences
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Events & Festivals – VIP access and on-site mobility

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📣 Marketing & Street Team Partners

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Local Businesses – Physical advertising and flyering
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Corporate Brands – Ride-wraps, social campaigns
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Nonprofits – Community awareness campaigns
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Bars/Breweries – Shared promo nights with branded pedicabs

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🔧 Mechanic Shop Partners

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Fleet Owners – Maintenance contracts
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Bike Shops – Parts exchange + referrals
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Training Programs – Joint certification courses or internships
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Tool Brands – Co-branded product placement

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🚚 Delivery Partners

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Food Trucks / Kitchens – Local delivery loop integration
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Dispensaries / Wellness Shops – Branded driver programs
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Farmers / Markets – Neighborhood CSA or seasonal drops
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Tech Platforms – App integration and logistics support

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🧺 Merchandise & Pop-Up Vendors

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Local Artists / Artisans – Vendor booths, brand collabs
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Retail Stores – Shelf placement for handmade goods
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Festivals & Farmers Markets – Seasonal stall-sharing

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🧘🏽‍♀️ Healing + Restorative Collaborators

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Therapists / Coaches – Refer within Pause Program
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Sound Healers / Yogis – Shared events and co-branded sessions
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Cultural & Ancestral Leaders – Guest facilitators
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Recovery & Wellness Centers – Transitional program add-ons

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🗺️ Partnership Tiers

Table 61
Tier
Description
Benefits to Partner
Community
Local orgs, artists, and vendors
Promotion, profit-sharing, support events
Strategic
Shared investment & growth objectives
Regular placements, co-marketing, lead shares
Premier
Large-scale or long-term integrations
Exclusive rights, custom service packages
There are no rows in this table
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🧩 Collaboration Models

Table 62
Model Type
Example
Outcome
Ride + Promo Collab
Hotel books rides → gets % of sale
Increased bookings + hotel visibility
Wrap Ad Partnership
Brand wraps 3 pedicabs → pays monthly
High-visibility local awareness
Co-Branded Events
Sound bath + ride experience
New customer exposure & engagement
Vendor Profit Share
Market table in return for % of sales
Lower upfront for vendors, mutual gain
Delivery Platform Sync
Use Ho‘ohana riders for eco-friendly service
Cost-effective + eco brand support
There are no rows in this table
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📊 Success Metrics for Partnerships

Table 63
KPI
Target
# of active B2B partners
10+ in Year 1
Avg. revenue per partner
$500–$1,500/month
Brand impressions via partners
50,000+ annually
Partner retention rate
75%+ year-to-year
Mutual promotions per quarter
4+ collabs/month
There are no rows in this table
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🔐 Legal Considerations for Partnerships

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Co-Branded Use Agreements
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Vendor Split Revenue Contracts
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Advertising Disclaimers
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NDA for joint development/campaigns
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Permitting inclusion for shared events
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