The Official 5-Day Design Sprint
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Monday: Map

8. Target

Which critical moment from your map will you focus the sprint on?
You’ve created a , agreed on a customer
, and generated around that map. You’re now ready to pick a target for the sprint. Throughout the week, you’ll be focused on that target—sketching solutions, making a plan, and building a prototype of that moment and the events around it.
Instructions: The
@Decider
chooses the most important customer and the critical moment of that customer’s experience to focus on for the sprint.
1. Who is the most important customer?
Write the description of the customer profile.
2. What’s the critical moment of that customer’s experience?
Check the box next to the critical moment on the that the sprint will focus on.
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Action
Related HMW Q's
Sprint Focus
Action
Related HMW Q's
Sprint Focus
1
Make appointment
2
Enroll
Make the mobile experience more friendly?
3
Search for matching trials
Structure key info for screening patients?
Make reviewing electronic medical records faster?
4
Appointment: discuss trial
Streamline discussion with outside doctors?
Use artificial intelligence to detect anomalies faster?
5
Begin therapy
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You’ve finished day one! Tomorrow, head to .
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