The Official 5-Day Design Sprint

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Monday: Map

8. Target

Which critical moment from your map will you focus the sprint on?

You’ve created a

long-term goal⁠

, agreed on a customer

map⁠

, and generated

questions⁠

around that map. You’re now ready to pick a target for the sprint. Throughout the week, you’ll be focused on that target—sketching solutions, making a plan, and building a prototype of that moment and the events around it.

Instructions: The

@Decider⁠

chooses the most important customer and the critical moment of that customer’s experience to focus on for the sprint.

⁠

1. Who is the most important customer?

Write the description of the customer profile.

2. What’s the critical moment of that customer’s experience?

Check the box next to the critical moment on the

customer journey map⁠

that the sprint will focus on.

Action

Related HMW Q's

Sprint Focus

1

Make appointment

2

Enroll

Make the mobile experience more friendly?

3

Search for matching trials

Structure key info for screening patients?

Make reviewing electronic medical records faster?

4

Appointment: discuss trial

Streamline discussion with outside doctors?

Use artificial intelligence to detect anomalies faster?

5

Begin therapy

No results from filter

⁠

⁠

You’ve finished day one! Tomorrow, head to

Tuesday: Sketch⁠

.

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