around that map. You’re now ready to pick a target for the sprint. Throughout the week, you’ll be focused on that target—sketching solutions, making a plan, and building a prototype of that moment and the events around it.
chooses the most important customer and the critical moment of that customer’s experience to focus on for the sprint.
1. Who is the most important customer?
Write the description of the customer profile.
2. What’s the critical moment of that customer’s experience?