The Official 5-Day Design Sprint
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The Official 5-Day Design Sprint
Monday: Map

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7. Ask the experts

Hold a series of one-at-a-time interviews with people who know a lot about your challenge.
Interview experts on your sprint team and guests from the outside. Aim for fifteen to thirty minutes each. Ask about the vision, customer research, how things work, and previous efforts. Pretend you’re a reporter. Update long-term goal, questions, and map as you go. (p. 71)
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Clear examples
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Expert interview schedule
0
Name
Role
Scheduled time
1
Fox Mccloud
Sales AE
​2:00 PM
2
Milana Myles
Customer support
​2:30 PM
3
Kaedyn Fraser
CEO
​3:00 PM
4
Monroe Bond
Head of Product
​3:15 PM
5
Nurdan Denkel
Designer
​3:30 PM
There are no rows in this table
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How might we...

As you take notes individually, reframe problems as opportunities using the “how might we” prompt. By the time you finish your interviews, your team will have generated a pile of notes (most sprints end up with somewhere between 30-100 notes).
Your team has generated
6
⁠
HMW notes.
Exercise
Allocated time
Timer
Time Left
1
A. Write privately
00
0
Start
-
2
B. Vote
00
5
Start
-
3
C. Decider vote
00
10
Start
-
4
D. Organize on map
00
Start
-
There are no rows in this table
15
Sum
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A. Write individually

Add your own HMW notes in the table below.
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How might we...
⁠
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How might we...
Who
No results from filter
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B. Vote

Upvote your favorite ideas in the table below. Authors and upvote counts are hidden to reduce groupthink, and each person gets
2
⁠
votes.
How might we...
Upvote
1
Structure key info for screening patients?
2
Streamline discussion with outside doctors?
3
Make reviewing electronic medical records faster?
4
Use artificial intelligence to detect anomalies faster?
5
Make the mobile experience more friendly?
6
Make medical terms easier to understand?
There are no rows in this table
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Each person gets
00
2
⁠
votes

C. Decider vote

Who is the
@Decider
⁠
? She should make the final call — not the group. She can choose to respect the votes or not. The notes that the
@Decider
⁠
checks will get attached to your map in the next step.
How might we...
Upvotes
Decider pick
1
Structure key info for screening patients?
4
2
Streamline discussion with outside doctors?
3
3
Make reviewing electronic medical records faster?
2
4
Use artificial intelligence to detect anomalies faster?
2
5
Make the mobile experience more friendly?
2
6
Make medical terms easier to understand?
1
There are no rows in this table
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D. Organize on map

Attach the top-voted HMW notes below to the related step on the
customer journey map
⁠
.
How might we...
Upvotes
Related step on map
1
Structure key info for screening patients?
4
Search for matching trials
2
Streamline discussion with outside doctors?
3
Appointment: discuss trial
3
Make reviewing electronic medical records faster?
2
Search for matching trials
4
Use artificial intelligence to detect anomalies faster?
2
Appointment: discuss trial
5
Make the mobile experience more friendly?
2
Enroll
No results from filter
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Nice work! Here’s how the
5. Map
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now looks with related HMW questions:
Customer journey map (with HMW Q's)
5
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Next:
8. Target
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