Unlocking the Secrets: Building a Fortune 500 Outbound Team with a Single System In The B2B Industry
Volume Negates Luck - Volume Based Sending
I want to talk about a common misconception I see in the outbound space. It’s believing that you only need to send a 100 emails per day to get results.
Now hold your horses if you are doing outbound. This is dependant on the industry and how experienced you are. If you are sending 100 emails a day and getting results then that’s amazing.
I’m talking more to the people that are struggling or are looking to scale.
Frankly, no matter how personalized your outreach is it will never beat pure volume.
Now, when I mean volume most people think of 10K emails per day blast away with a bad offer. No, I mean personalized and segmented emails in bulk.
Let’s break down the numbers so people will understand what I mean by volume negates luck.
Outbound Dictionary:
Domain costs = Domains used to host our emails on. (We do not use your main domain!)
Google Workspace/Outlook = Email hosting platform we use to host our email accounts. (Each email account can send around 30 emails per day!
Elysium = Our propietary email sending system.
Postive reply rate = How many people respond back interested in our offer.
Close rate = The percentage of clients we closed off of our positive replies.
Ticket Size = The average price of your product/service
Email Cost = How much the yearly domains and 3 months of email hosting cost.
ROI = Your return on investment for the email costs spent compared to your revenue.
These are worst case scenario numbers. Your results will vary based on your offer, audience and sales assets. These are also based on numbers if you were to pay for this system yourself! Elysium utilizes server based sending so no worries about the costs below.
1000 emails per day:
You would pull in a 68.2 ROI after the first months cost of domains and email hosting over a 90 day period with a 0.5% positive reply rate. This is if you were to pay for all of the domains and email accounts yourself. Elysium would increase your ROI drastically since you aren’t paying for that.
100 emails per day
You can see here the results of sending 100 emails a day after the first months cost of domains and email hosting over a 90 day period. Only one client closed, but greater ROI/longer results. This is if you were to pay for all of the domains and email accounts yourself. Elysium would increase your ROI drastically since you aren’t paying for that.
If you are sending 100 emails per day these are decent results.
Now if you are sending 1000 emails a day you are literally 10xing your current lead flow. If your metrics were to cut in half you would still be doing 5x.
I’m sure you’ve seen other business owners or sales reps produce tons of demos per day not knowing what they are doing.
Trust me, majority of times they are just producing volume. If you talk to enough people and outreach to enough then at some point you are going to be running into a buyer looking directly for your service.
It’s just a matter of how quickly do you want to reach those type of buyers!
And remember… We aren’t spamming or just hitting anyone. We are segmenting our lists into dozens of campaigns and personalizing through AI which I talk more through the document!