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Unlocking the Secrets: Building a Fortune 500 Outbound Team with a Single System In The B2B Industry
The Outbound Odyssey - Our Playbook To Get Results
Hey everyone my name is Donovan Williams and I run The Outreach Box (Rebranded to Influespire). We specialize in helping B2B companies across the space scale their current lead generation efforts through our unique Fractional CRO program.
In this document we are going to break down everything into 5 different topics.
The Numbers
Monthly Cash Collected: ~$80k ($160k/2 months to collect cash)
Domain setup
Initially you want to purchase a domain from an online domain provider. The more domains you purchase the more outbound emails you can send typically.
We recommend setting up at max 5 new email accounts per domain (Not aliases) and sending a max of 20-30 emails per day per email account. Allowing you to send upwards of 100-130 new emails per day.
You can purchase a domain from , , ,
We will usually buy domains with the extension of .com at the end for $10 each.
For the domain name we are going to be naming them similar to your current company name.
For example if your company name domain is called Facebook.com
We will be naming each domain:
- Getfacebook.com
- Tryfacebook.com
- FacebookTry.com
Put simple words in front of your domains like Try, Get, ETC.
This will allow you to purchase unlimited domains without having to come up with weird combinations.
Adding all of your accounts on Gsuite or Outlook
We like to use Gsuite or Outlook for managing all of our email domains and users.
Why don’t we use Zoho, Namecheap or Gmails over Google Workspace, Microsoft Office, etc?
Zoho has officially booted cold emailers off of their platform so if you wonder why you’re emails stopped delivering (Ours did) then now you know why. Namecheap’s private mail or Gmails don’t have as good as deliverability as a professional email setup on a domain. Not to mention you aren’t going to get respected by your prospects as much if you are sending from timmydavid123@gmail.com about growing their business.
Make sure you setup the DKIM, DMARC. SPF and MX records or hire someone to do it. Failure to do that will ensure you end up in spam fast.
Now what you want to do with Gsuite and Outlook is purchase their inboxes and add your domains. There is technical setup but a quick google or youtube search will show how to get started.
If each email user can send 20-30 cold emails per day (We recommend) then you can send 200-300 unique emails per day for only $120 spent.
This can be scaled unlimited.
Email Warmup:
Email warmup is one of the most important aspects of making sure your email account won’t be hitting spam when you hit send. Through hundreds if not thousands of other users the warmup software will be sending, reading, opening, replying and moving all emails out of spam for you automatically. Ensuring the best quality inbox rate. Now there are a couple of different softwares in the marketplace, but we use to warm up our emails.
Warmup Tools:
As you can see we’ve sent over 140 emails in the past week through our warmup tool to different recipients and have a 100% inbox rate as you can see on the right.
Now with your new domains warming up you want to wait at least two weeks before starting to send. Sending emails any earlier puts you at risk of getting your domain burned in which case 90% of the time you won’t be able to get it back
Email Sending:
The time you send emails, how many emails you send per day and what you say in your emails is just as important as initially setting up the domains.
We usually send our emails during the morning. So anywhere from 9am-11am est works best for us and has the highest open rates. Don’t send too late in the day as your ideal client might be busy in work or just looking to leave the office.
The quantity of emails being sent per day totally depends on how warmed your domain is. Just like we mentioned before we recommend 20-30 emails per email account and setup 3-5 email accounts per domain (Not aliases).
Don’t use any spam words when you are sending emails as that will just lead you to ending up in spam.
Examples:
Once you have all of your email accounts setup and you have a set plan on when you are going to send your emails as well as what you are going to say, let’s go ahead and discuss our ideal email sending platforms.
For sending cold emails there’s a lot of sending platforms that have bad deliverability as well as sending platforms with good deliverability. For our agency we use . Their softwate rotates the email accounts across multiple campaigns so we’re ensuring maximum deliverability, supports spintax so we can have different copy all being sent out at once, a unibox that can manage all email domains and responses in one and more I can’t fit in this document. For you in this case we took our top softwares we’ve used in the past as well as factored in cost so you’re not breaking the bank. We recommend Instantly however.
Email sending platforms:
Lead Scraping
There are plenty of tools I’m sure you’re aware of that allow you to scrape thousands of your ideal client’s information at the click of a button. Problem is 80% of the time the data quality is either outdated or bad.
Here are some lead scraping tools we’ve tested that works:
For us personally we like to manually scrape our leads through Linkedin and Google. This allows us to send to potential clients that haven’t been reached out to as hard compared to lead databases.
Sending to the wrong email address
Most people, whenever they can’t find the correct decision maker or don’t want to spend the time to seek out the right person, will send to info@company.com or help@company.com emails.
Whatever you do you want to avoid sending to those exact types of addresses. Not only are those emails usually designed as a spam trap in which case will blacklist you, but they are also designed to go directly to gatekeepers. It’s very unlikely you will get the response you are looking for and highly likely you will just be sent to spam no matter the email copy.
Figuring out your ICP
Okay, so now that you have the lead database you want to scrape from as well as understand what type of emails you shouldn’t be contacting let’s talk about your ideal client profile.
Your ideal client profile is a made up avatar of exactly who you would like to target and work with.
We’ve gone ahead and designed a copywriting ICP spreadsheet that is templated perfectly for you and or your team. Just input the details and you’ll have your ideal client profile right in front of your hands!
Verifying your emails
Verifying your emails is the easiest part of this process. There’s a million different email verifiers out there in the marketplace. If you are sending bulk emails then we recommend
If you are personalizing your emails and sending them in batches then we recommend which is on the more pricier side, but has better verification.
Copywriting
Now we are into the fun stuff. Copywriting is one of the most valuable skills you can have in business and what is going to determine if people schedule a meeting with you or not.
We are going to break this part down into sections:
Creating the perfect subject line
You can experiment with different subject lines to see what gets you the best results.
Don’t try to make your subject line catchy or salesy. The best subject line we’ve tested over the years is “Quick Question”
The best subject lines we’ve tested are below.
Company Name x YourCompanyName
Quick Question
Question for {{Name}}
Partnership inquiry
How to create your perfect messaging copy
Want to know the great thing about our process? We don’t use a copywriter or use fancy sales tactics to get people on the phone. We use proven tested copy and software to automate this process.
We use copyfactory and ChatGPT to spit out copy based on what we put in it. For example if we mention that we help sales teams generate more leads through cold calling it will spit out an email copy with that offer dedicated to get them on the phone.
If our copy from Copyfactory or ChatGPT isn’t resonating as well or sounding right then we will use some of our tested copy frameworks below. Now keep in mind these are FRAMEWORKS. Anyone selling you cold email templates or copy is either A. Ruining the industry by having thousands of people sending the same messages or B. Giving away crap that doesn’t get results.
The way you make outbound marketing work is by utilizing frameworks in your outreach.
Here is one of the frameworks we typically use for our clients:
Hi {{First Name}},
{{Personalized Compliment}}
{{Case Study}} {{Offer}}.
Is that something you’d be interested in? (CTA)
Sincerely,
{{Your Name}}
Company X
Some examples of this email copy would be:
Hi John,
That’s impressive you sold over $5M last year in pet food. Congrats on the success. (Personalized Compliment)
Recently helped Petsmart create a viral commercial attributing to 5M views and over $1M in sales in less than 12 months. (Case Study)
Would you be interested in a 5 page document showcasing how you could scale your Pet brand with better videos? (Offer)
Just reply back to this email and we can send it over. (CTA)
Sincerely,
Donovan Williams
Company X
Hey James,
Love that you’re focused on your customer’s success. Explains why you’ve been able to help Uber scale from 1000 employees to 2000 in under a year. (Personalized Compliment)
Recently helped Lyft expand their market by 20% and increase their drivers by over 200% in less than 12 months of working together. (Case Study)
Would you be interested in a personalized video showcasing how we could do the same for Uber? (Offer)
Just reply back to this email and we can send it over. (CTA)
Sincerely,
Donovan Williams
Company X
Tools mentioned:
Creating the perfect offer
The better your offer in your email the better the results you get. The reason why we’re able to get 20-40% reply rates on some of our email campaigns is because we have an offer that is perfect. You receive the system that lead generation agencies are charging a fortune for a one time setup. Guaranteed 200% return on investment or we’ll let you keep the system, outbound assistant and work for free until we help you hit it even if that includes managing the campaigns directly. Who wouldn’t respond to it? So create an offer surrounding that as that’s what’s needed to get amazing results. If you want mediocre results then offer the same thing everyone else is offering. If you want amazing results offer guaranteed results or an enticing offer.
Make yourself stand out in the market or else you’ll be like everyone else.
Utilizing case studies in your outreach
Case studies tie hand in hand with a great offer. If your offer is amazing, but you don’t have great case studies to back it up then people might seem sketched out or non-believers of what you can provide. When you are writing case studies in your outreach make sure they are GOOD case studies. No business cares as much that you delivered 500 Facebook likes. They care about ROI and saving time. If those 500 Facebook likes resulted in $100k in sales then only mention the part where you made them money.
For example what sounds better:
“We recently helped a solar contractor generate 100 new leads for their business”
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