MVP Revolutionizing B2B Lead Generation with "Elysium": A Paradigm Shift in Modern Marketing

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MVP Revolutionizing B2B Lead Generation with "Elysium": A Paradigm Shift in Modern Marketing

Unlocking the Secrets: Building a Fortune 500 Outbound Team with a Single System In The B2B Industry

The Outbound Odyssey - Our Playbook To Get Results

Hey everyone my name is Donovan Williams and I run The Outreach Box (Rebranded to Influespire). We specialize in helping B2B companies across the space scale their current lead generation efforts through our unique Fractional CRO program.

In this document we are going to break down everything into 5 different topics.

Domain and email setup

Leads and targeting

Copywriting

Linkedin outreach

Our pay-per-meeting program

The Numbers

10K emails sent monthly

6K opens (60% open rate)

60 meetings booked (1% meeting booked rate)

54 meetings show up (90% show up rate)

16 close (30% close rate)

$160k closed & cash collected over 60 days ideally ($10K ticket)

Monthly Cash Collected: ~$80k ($160k/2 months to collect cash)

Domain setup

Initially you want to purchase a domain from an online domain provider. The more domains you purchase the more outbound emails you can send typically.

We recommend setting up at max 5 new email accounts per domain (Not aliases) and sending a max of 20-30 emails per day per email account. Allowing you to send upwards of 100-130 new emails per day.

You can purchase a domain from

https://porkbun.com/⁠

https://www.namecheap.com/⁠

https://www.godaddy.com/⁠

We will usually buy domains with the extension of .com at the end for $10 each.

For the domain name we are going to be naming them similar to your current company name.

For example if your company name domain is called Facebook.com

We will be naming each domain:

- Getfacebook.com

- Tryfacebook.com

- FacebookTry.com

Put simple words in front of your domains like Try, Get, ETC.

This will allow you to purchase unlimited domains without having to come up with weird combinations.

Adding all of your accounts on Gsuite or Outlook

We like to use Gsuite or Outlook for managing all of our email domains and users.

Why don’t we use Zoho, Namecheap or Gmails over Google Workspace, Microsoft Office, etc?

Zoho has officially booted cold emailers off of their platform so if you wonder why you’re emails stopped delivering (Ours did) then now you know why. Namecheap’s private mail or Gmails don’t have as good as deliverability as a professional email setup on a domain. Not to mention you aren’t going to get respected by your prospects as much if you are sending from timmydavid123@gmail.com about growing their business.

Make sure you setup the DKIM, DMARC. SPF and MX records or hire someone to do it. Failure to do that will ensure you end up in spam fast.

Now what you want to do with Gsuite and Outlook is purchase their inboxes and add your domains. There is technical setup but a quick google or youtube search will show how to get started.

If each email user can send 20-30 cold emails per day (We recommend) then you can send 200-300 unique emails per day for only $120 spent.

This can be scaled unlimited.

Email Warmup:

Email warmup is one of the most important aspects of making sure your email account won’t be hitting spam when you hit send. Through hundreds if not thousands of other users the warmup software will be sending, reading, opening, replying and moving all emails out of spam for you automatically. Ensuring the best quality inbox rate. Now there are a couple of different softwares in the marketplace, but we use

https://instantly.ai/⁠

to warm up our emails.

Warmup Tools:

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https://www.warmupinbox.com/⁠

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https://www.mailreach.co/⁠

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https://www.warmbox.ai/⁠

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https://instantly.ai/⁠

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As you can see we’ve sent over 140 emails in the past week through our warmup tool to different recipients and have a 100% inbox rate as you can see on the right.

Now with your new domains warming up you want to wait at least two weeks before starting to send. Sending emails any earlier puts you at risk of getting your domain burned in which case 90% of the time you won’t be able to get it back

Email Sending:

The time you send emails, how many emails you send per day and what you say in your emails is just as important as initially setting up the domains.

We usually send our emails during the morning. So anywhere from 9am-11am est works best for us and has the highest open rates. Don’t send too late in the day as your ideal client might be busy in work or just looking to leave the office.

The quantity of emails being sent per day totally depends on how warmed your domain is. Just like we mentioned before we recommend 20-30 emails per email account and setup 3-5 email accounts per domain (Not aliases).

Don’t use any spam words when you are sending emails as that will just lead you to ending up in spam.

Examples:

Money back

Get paid

$$$

Loans

Once you have all of your email accounts setup and you have a set plan on when you are going to send your emails as well as what you are going to say, let’s go ahead and discuss our ideal email sending platforms.

For sending cold emails there’s a lot of sending platforms that have bad deliverability as well as sending platforms with good deliverability. For our agency we use

https://instantly.ai/⁠

. Their softwate rotates the email accounts across multiple campaigns so we’re ensuring maximum deliverability, supports spintax so we can have different copy all being sent out at once, a unibox that can manage all email domains and responses in one and more I can’t fit in this document. For you in this case we took our top softwares we’ve used in the past as well as factored in cost so you’re not breaking the bank. We recommend Instantly however.

Email sending platforms:

⁠

https://woodpecker.co/⁠

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https://reply.io/⁠

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https://apollo.io/⁠

⁠

https://outreach.io/⁠

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https://instantly.ai/⁠

⁠

Lead Scraping

There are plenty of tools I’m sure you’re aware of that allow you to scrape thousands of your ideal client’s information at the click of a button. Problem is 80% of the time the data quality is either outdated or bad.

Here are some lead scraping tools we’ve tested that works:

⁠

https://apollo.io/⁠

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https://uplead.com/⁠

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https://anymailfinder.com/⁠

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https://rocketreach.co/⁠

⁠

For us personally we like to manually scrape our leads through Linkedin and Google. This allows us to send to potential clients that haven’t been reached out to as hard compared to lead databases.

⁠

Sending to the wrong email address

Most people, whenever they can’t find the correct decision maker or don’t want to spend the time to seek out the right person, will send to info@company.com or help@company.com emails.

Whatever you do you want to avoid sending to those exact types of addresses. Not only are those emails usually designed as a spam trap in which case will blacklist you, but they are also designed to go directly to gatekeepers. It’s very unlikely you will get the response you are looking for and highly likely you will just be sent to spam no matter the email copy.

Figuring out your ICP

Okay, so now that you have the lead database you want to scrape from as well as understand what type of emails you shouldn’t be contacting let’s talk about your ideal client profile.

Your ideal client profile is a made up avatar of exactly who you would like to target and work with.

We’ve gone ahead and designed a copywriting ICP spreadsheet that is templated perfectly for you and or your team. Just input the details and you’ll have your ideal client profile right in front of your hands!

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Spreadsheet⁠

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Verifying your emails

Verifying your emails is the easiest part of this process. There’s a million different email verifiers out there in the marketplace. If you are sending bulk emails then we recommend

https://www.millionverifier.com/⁠

⁠

If you are personalizing your emails and sending them in batches then we recommend

https://www.zerobounce.net/⁠

which is on the more pricier side, but has better verification.

Copywriting

Now we are into the fun stuff. Copywriting is one of the most valuable skills you can have in business and what is going to determine if people schedule a meeting with you or not.

We are going to break this part down into sections:

Subject Line

How to create your messaging copy

Offer creation

Case studies

Personalization

Putting it all together

Creating the perfect subject line

You can experiment with different subject lines to see what gets you the best results.

Don’t try to make your subject line catchy or salesy. The best subject line we’ve tested over the years is “Quick Question”

The best subject lines we’ve tested are below.

Company Name x YourCompanyName

Quick Question

Question for {{Name}}

Partnership inquiry

How to create your perfect messaging copy

Want to know the great thing about our process? We don’t use a copywriter or use fancy sales tactics to get people on the phone. We use proven tested copy and software to automate this process.

We use copyfactory and ChatGPT to spit out copy based on what we put in it. For example if we mention that we help sales teams generate more leads through cold calling it will spit out an email copy with that offer dedicated to get them on the phone.

If our copy from Copyfactory or ChatGPT isn’t resonating as well or sounding right then we will use some of our tested copy frameworks below. Now keep in mind these are FRAMEWORKS. Anyone selling you cold email templates or copy is either A. Ruining the industry by having thousands of people sending the same messages or B. Giving away crap that doesn’t get results.

The way you make outbound marketing work is by utilizing frameworks in your outreach.

Here is one of the frameworks we typically use for our clients:

Hi {{First Name}},

{{Case Study}} {{Offer}}.

Is that something you’d be interested in? (CTA)

Sincerely,

Company X

Some examples of this email copy would be:

Hi John,

That’s impressive you sold over $5M last year in pet food. Congrats on the success. (Personalized Compliment)

Recently helped Petsmart create a viral commercial attributing to 5M views and over $1M in sales in less than 12 months. (Case Study)

Would you be interested in a 5 page document showcasing how you could scale your Pet brand with better videos? (Offer)

Just reply back to this email and we can send it over. (CTA)

Sincerely,

Donovan Williams

Company X

Hey James,

Love that you’re focused on your customer’s success. Explains why you’ve been able to help Uber scale from 1000 employees to 2000 in under a year. (Personalized Compliment)

Recently helped Lyft expand their market by 20% and increase their drivers by over 200% in less than 12 months of working together. (Case Study)

Would you be interested in a personalized video showcasing how we could do the same for Uber? (Offer)

Just reply back to this email and we can send it over. (CTA)

Sincerely,

Donovan Williams

Company X

Tools mentioned:

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https://www.copyfactory.io/⁠

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https://chat.openai.com/⁠

⁠

Creating the perfect offer

The better your offer in your email the better the results you get. The reason why we’re able to get 20-40% reply rates on some of our email campaigns is because we have an offer that is perfect. You receive the system that lead generation agencies are charging a fortune for a one time setup. Guaranteed 200% return on investment or we’ll let you keep the system, outbound assistant and work for free until we help you hit it even if that includes managing the campaigns directly. Who wouldn’t respond to it? So create an offer surrounding that as that’s what’s needed to get amazing results. If you want mediocre results then offer the same thing everyone else is offering. If you want amazing results offer guaranteed results or an enticing offer.

Make yourself stand out in the market or else you’ll be like everyone else.

Utilizing case studies in your outreach

Case studies tie hand in hand with a great offer. If your offer is amazing, but you don’t have great case studies to back it up then people might seem sketched out or non-believers of what you can provide. When you are writing case studies in your outreach make sure they are GOOD case studies. No business cares as much that you delivered 500 Facebook likes. They care about ROI and saving time. If those 500 Facebook likes resulted in $100k in sales then only mention the part where you made them money.

For example what sounds better:

“We recently helped a solar contractor generate 100 new leads for their business”

“We recently helped a solar contractor sell 10 deals in a 30 day period adding over $100,000 in sales through a viral ad on Youtube”

You should be stating that the 2nd case study sounds better :)

Just like our messaging framework there is a case study framework.

Here is our case study framework:

It’s that simple. You put the results you got for your client then you put the timeframe you achieved those results. People only care about two things.

1. What kind of results can I expect?

2. How fast can I achieve those same results?

If you can combine that in your case study you are golden.

Personalizing your email outreach

When they zig you zag is the name of the game. Everyone is trying to figure out ways to spam their potential clients. Sending ten thousand emails a day, 500 Linkedin messages a day with multiple Linkedin accounts, cold calling thousands of people a day. Don’t get me wrong you should be focused on messaging as many of your ideal clients as possible! However, not in the way you are thinking.

We personalize all of our messages online and offline. Personalization can take an outreach campaign from 1% reply rates to 10-20% reply rates. Let’s take a step back here and look at it from your ideal client’s perspective. They are receiving hundreds of spam emails per day not mentioning their name and not even doing a bit of research to personalize their email. They are categorizing those people as spam. If you are doing the same even if you have a great offer you are still categorized as spam.

Here are some ways to personalize your outbound messages.

Start with a compliment.

Mention anything in common with the prospect.

Talk about their most recent blog post or podcast they did.

If you don’t want to hire copywriters or manually write first lines there are tools that generate them with AI.

One of the tools we use at our agency is OpenAI.

It allows you to spit out different first line variations based on what you feed into it.

For instance if you gave it your ideal client’s Linkedin and email it would go on to their Linkedin and search for relevant information they can make a personalized line from.

Now to be fair AI tools aren’t as nearly as good as in-house copywriters which decreases the quality of your email. However, it can generate thousands of personalized lines in only a couple of hours!

There are countless ways to personalize your messages. Just make sure your email is unique to each prospect.

Segmentation

Segmenting your campaigns is key in order to get high reply rates.

So for instance instead of sending emails to every marketing director in the United States we would go ahead and target marketing directors located in Los Angeles with company sizes of 50-100.

Or another instance would be instead of every CEO in America you would target CEOs of makeup Ecommerce brands doing $1M-$5M. This allows you to hyper personalize your campaigns even further.

Having A CTA (Call-To-Action)

Your call to action is arguably one of the most important part of your outreach. A call-to-action is something that you would pitch towards the end of your email or Linkedin message to get your prospect interested.

Ex. Would you be open to a quick 10 minute chat?

Ex. Would you like a blog article going over the top 10 ways to grow your business with video?

You will get more replies with a softer call to action, but the conversion will be lower to get appointments. Test both and see what performs better.

Linkedin Outreach

Linkedin is such a great tool to reach out to your ideal clients besides email. It has pretty much every decision maker on the planet and no restrictions on how many Linkedin messages you can send to your connections every day.

Restrictions:

Now Linkedin does have restrictions on how many new connections you can do per day as of right now. Right now you can only do around 20 connection requests per day to people outside of your network. The reason why Linkedin implemented that is because before people were sending 100-200 connection requests a day spamming everyone with services.

Now the great thing is there are ways to get around those restrictions legitimately.

#1 - Use your employees' Linkedin accounts to increase

#2 - Send in-mails, connection messages, open in-mails

We have an in-house software tool that we like to use for our clients that has unlimited Linkedin avatars to send messages from as well as a hyper personalization feature customizing every single message we send to Linkedin connections.

This allows us to connect with thousands of people per week and message as many people as we want per month.

Just with 4 accounts we can send over 20,000 messages per month on Linkedin alone!

Now if you aren’t a client of ours we recommend utilizing some other safe Linkedin automation tools.

⁠

https://www.waalaxy.com/⁠

⁠

https://expandi.io/⁠

⁠

Those are the two tools we recommend right now. Problem is you still have a chance to get your account deactivated which is why we use dummy accounts A.K.A Avatars.

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