MVP Revolutionizing B2B Lead Generation with "Elysium": A Paradigm Shift in Modern Marketing

Explore

MVP Revolutionizing B2B Lead Generation with "Elysium": A Paradigm Shift in Modern Marketing

Unlocking the Secrets: Building a Fortune 500 Outbound Team with a Single System In The B2B Industry

Sharpening Your Sword - Mastering Offer Creation

When people talk about offer creation they typically think they need to offer a guarantee or make some crazy offer that will have people jumping off their seats.

No, the problem with people and why they consistently think they need to reinvent the wheel or create crazy offers is because the offer is commoditized and doesn’t TRULY solve a problem.

Slapping a guarantee to what you are doing is only going to cause the market to lower their prices and make everyone even more commoditized.

There’s so many people doing that now that it’s gotten to the point where business owners expect a guarantee before signing or are comparing you based off price.

⁠

⁠

Instead of doing that focus on what your compeitition is NOT doing.

Let’s say you are a B2B company targeting ecommerce brands. Instead of emailing and trying to sell to the general ecommerce brand you could sell to Pet Stores.

Boom, now instead of being like 90% of the space you just put yourself down the top 10% without actually changing the service you are offering.

Even if you don’t want to niche down at least niche down when you are doing outreach. It will make your outreach seem more relevant as well as position you as an authority. The bigger you niche and the deeper you niche, the better your “offer” sounds to prospects even though it’s the same thing.

Once you’ve picked a niche it’s time to pick a different product/service that derives from what you are currently selling.

Everyone has been pitched the same thing for years now and are looking for a new edge or service.

So what you could do is create another service to get them in the door that derives from your current offering.

Let’s say we were working with a Video Production company.

Instead of offering standard production services guess what they can do?

They can offer drone videography or 360-degree VR videos. Same offer (Video Production) different service to the business owners.

Most Video production companies would do that for their clients, but would never offer it seperately to make their business seem attractive or “new” to potential clients.

Lastly is a guarantee or free trial.

Here is a list of guarantees you can offer as a B2B company:

⁠

⁠

⁠

The bigger the risk you reduce for your client the faster your sales process and the more you can charge.

So ideally guarantee a metric that can attribute to revenue. Businesses don’t want views they want revenue.

So a guarantee that might sound attractive if we were still working with that video production company is:

We guarantee your video to go viral. If we don’t we will work for free to edit, retake and boost it to 1M views.

Sounds crazy? Yes, that’s why you add stipulations so you don’t get scammed.

For example:

- They must spend over $10K a month on ads

- They must post this on all social media platforms.

Etc.

You can spin up more offers, but that was just an example for a video production company.

And if you don’t feel like you can offer a guarantee or good offer. Here’s some inspiration from Casper that revolutionized the mattress industry. Producing $1M in it’s first week of launch.

⁠

⁠

Now let’s go ahead and dive deep into how to create sales assets to show your authority as well as combine with your offer to convert more appointments/deals in your industry.

Gallery

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.