Creating sales assets is a big key to converting deals like hot cakes. A lot of B2B companies don’t utilize sales assets because it takes too much time to create, they don’t know how to create one or they think it flat out won’t work.
Your potential clients that you work with are meeting you for the first time. Asking directly for a demo is a thing of the past and you’re missing out on tons of opportunities.
You might say “Well Donovan, what about the potential clients that want to hop on a call? Wouldn’t I be just delaying the sales process”
From what we’ve seen the hot buyers simply go to our website to book a call or reply back that they are interested in a meeting with us instead of asking for the document.
We are still presenting them with an offer in our outbound it’s just instead of taking their time we’re giving them a valuable resource for free to help them gain an insight into what we do or how they can further their business.
This document you are reading right now? It’s a sales asset we took time to build. Are we using it to convert clients? Yes and no. Providing value and living in abundance has done wonders for us in terms of building partnerships and bringing in new business. The people that don’t work with us? Typically refer us new clients or land new business from our document.
Which in results turns into testimonials or future work/case studies.
The people that do want to work with us? They now have a perfect understanding of how we could help them as well as an insight into what they can implement now to get the best results with us.
A sales asset could be a video sales letter, youtube videos educating the market, document like the one you are reading right now or even a community presentation.
It’s value in the market and 99% of your industry won’t do it due to time constraints, don’t believe it will work or are just plain lazy.
Everyone is pitching and if you want to stand out and land huge deals then you need to stand out and offer huge value.
Now how do you reach these ideal clients you are looking to sign?
Let’s get into The Outbound Playbook below!
