Keeping track of your KPI’s is important when doing outbound. Most companies don’t even know their numbers which causes major inconsistency as well as wild emotions due to not knowing when your next deal is coming in.
If you understand:
I need to send 100 emails to get 1 appointment I need 5 appointments to close 1 deal That means I need to send 500 emails to close 1 deal.
Then you will have no inconsistencies in your business or SDR’s going crazy over when the next deal is happening.
Here is a free tracker in Google Sheets we spun up for you to help you get a head start:
If you are looking for something paid and a little bit more advanced then we recommend KPI tracker:
One of the best KPI tracker’s out there in my opinion.
In most email sending platforms they have added some KPI tracking features as well.
For instance in or Smartlead you can see exactly how many positive responses you generated from your campaign due to their AI they setup that screens which reply was positive or negative from your campaign.
Again, understanding your numbers makes business become like chess. Every move is calculated and there isn’t any guessing.
