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Module 7: Discerning Marketing Tactics

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Action Items

Use table 1 below to conduct a thorough review of your current marketing strategies and identify any tactics driven by FOMO. Evaluate their effectiveness, cost, and whether they align with your target clientele. Consider redirecting your resources towards more proven and cost-effective strategies.
Develop a content distribution plan that includes sharing your work with relevant vendors, venues, and social media platforms. Use table 2 below to come with 3 options for each of the categories listed. Feel free to add more categories. Customize or create email templates that make it easy to share your photos with other professionals in the wedding industry.

Current Marketing Strategies
Strategy
Cost
Effectiveness
Do They Align with Audience
Notes
1
​
​
​
​
Open
2
​
​
​
​
Open
3
​
​
​
​
Open
There are no rows in this table
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Distribution Strategy Planner
Partners
1
2
3
Notes
1
Vendors
​
​
​
Open
2
Venues
​
​
​
Open
3
Social Media Platforms
​
​
​
Open
4
Florists
​
​
​
Open
5
Local Wedding Dress Shops
​
​
​
Open
6
Local Wedding Cake Bakeries
​
​
​
Open
There are no rows in this table
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Action Items
Current Marketing Strategies
Distribution Strategy Planner
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