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Module 7: Discerning Marketing Tactics

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Action Items

Use table 1 below to conduct a thorough review of your current marketing strategies and identify any tactics driven by FOMO. Evaluate their effectiveness, cost, and whether they align with your target clientele. Consider redirecting your resources towards more proven and cost-effective strategies.
Develop a content distribution plan that includes sharing your work with relevant vendors, venues, and social media platforms. Use table 2 below to come with 3 options for each of the categories listed. Feel free to add more categories. Customize or create email templates that make it easy to share your photos with other professionals in the wedding industry.

Current Marketing Strategies
Strategy
Cost
Effectiveness
Do They Align with Audience
Notes
1
Open
2
Open
3
Open
There are no rows in this table

Distribution Strategy Planner
Partners
1
2
3
Notes
1
Vendors
Open
2
Venues
Open
3
Social Media Platforms
Open
4
Florists
Open
5
Local Wedding Dress Shops
Open
6
Local Wedding Cake Bakeries
Open
There are no rows in this table
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